BP’s Group Chief Executive, Lord Browne, gave an inspiring talk on
International Leadership


Collaborative performance by Singapore percussion groups and
Shanxi Jiangzhou Drum Art Ensemblee

Strengthening the Corporate Brand in
Singapore and Overseas
CapitaLand continued to launch cross-marketing and branding initiatives, to reinforce the Group’s corporate branding in Singapore as well as overseas markets. This included corporate brand advertising, new corporate collateral and corporate marketing events. The CapitaLand corporate identity was further enhanced and extended within the Group of companies especially with the quick expansion of the Group overseas.

In Singapore, Corporate Marketing spearheaded the year-long CapitaLand 5th Anniversary Celebrations, including a Cultural Exchange with performances by the award-winning Shanxi Jiangzhou Drum Art Ensemble at CapitaLand malls, and the launch of the commemorative ‘Five’ book, which traced the Group’s transformation over the last five years. The community was also not forgotten as funds were raised during these events. The CapitaLand Hope Foundation was also launched to focus and drive CapitaLand’s corporate social responsibility efforts.

Apart from these celebrations, Corporate Marketing also organised the Raffles International Leadership Lecture which saw a gathering of over 800 senior management and top executives from the public and private sectors for a leadership talk by BP’s Group Chief Executive, Lord Browne.

Going forward, CapitaLand will continue to strengthen the CapitaLand brand and reputation with a Group-wide cross-marketing plan that enhances marketing and branding efforts in Singapore and overseas.