ICE programmes tap on the creative energies, innovative spirit and enterprising mindset of all staff

CapitaLand believes that innovation, creativity and corporate entrepreneurship have played a critical role in its success so far and will become even more important in the future as the speed of change and competitiveness in the market place intensify.

CapitaLand firmly believes that innovation, creativity and corporate entrepreneurship have
played critical roles in its success and will become even more important in the future as the speed of change and competitiveness in the market place intensify. To encourage greater creativity and corporate entrepreneurship within the organisation, CapitaLand launched its “ICE” (Innovation, Creativity and Entrepreneurship) programme in November 2006. The aim of ICE is to tap on the creative energies, innovative spirit and enterprising mindsets of all staff. This is a Group-wide initiative.

Two key elements of the ICE initiative are “ICE Camp” and “ICEberg”. ICE Camp is a residential programme designed to equip employees with the tools to create and assess opportunities.
The objective of ICEberg is to encourage all CapitaLand employees to bring forth their ideas,
big or small, by providing a channel for new ideas, and incentives to submit them. High-potential suggestions will be implemented, helping CapitaLand to increase the lead between itself
and its competitors.