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ICE Tea with ICE Personality Ms Jennie Chua. |
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In 2007, 10 ICE Camps were conducted. 400 participants
came from Australia, China, Japan, Philippines,
Malaysia, Thailand and Singapore to network and
generate ideas. |
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For
CapitaLand, innovation, creativity and entrepreneurship
are key success factors that will differentiate the Group from its competitors. With
this in mind, the ICE (Innovation, Creativity,
Entrepreneurship) programme was started in 2006
to be the ‘entrepreneurial glue’ that
harnesses CapitaLand’s real estate strengths – deep
market and real estate domain knowledge, financial
engineering skills, strong management bench and
robust balance sheet – into one powerful
whole. This Group-wide initiative aims to tap on
the innovative spirit, creative energies and enterprising
mindsets of all staff.
In 2007, 10 ICE Camps were conducted. 400 participants
came from Australia, China, Japan, Philippines, Malaysia, Thailand and Singapore to
network and generate ideas. A total of 350 ideas
were submitted to ICE Berg, a platform that rewards
staff when they contribute their ideas.
The objective of the ICE Camp is to equip participants
with the framework and process to generate, evaluate
and market ideas. The ideas can cover products,
services, processes, business models and management
practices – anything that can improve performance.
Members of the senior management attend a presentation
session at the end of the second day to consider
these ideas and to help shape the ideas into something
that can be implemented.
Besides ICE Camps, ICE-related
events were conducted to promote networking in
a fun setting and to stimulate learning beyond
the classroom. These included sessions with “ICE
personalities” like The Ascott Group President
and CEO Jennie Chua and visits to companies known
for having an “ICE tradition” like
IKEA and 3M. |
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