A fitting start to fashion’s biggest month, here’s all you need to know about some of the biggest trends in town
When the Louis Vuitton x Supreme collaboration dropped at ION Orchard in July, fans and collectors of the cult streetwear brand queued for a chance to get their hands on one of 350 raffle tickets.
The lucky ones had up to 20 minutes in the store and could buy one item each from five categories - accessories, leather, small leather goods, ready-to-wear and shoes.
The collaboration between the luxury house and streetwear king has dominated fashion spreads and Instagram feeds - the bumbag stamped with the skate brand's iconic logo is one of the sartorial pieces making a return, in a big way.
Gorpcore: rebels against high-fashion
Urban Dictionary defines gorpcore as “fashion design influenced by an outdoors style, such as fleece jackets, fanny packs, windbreakers, puffy jackets, parkas, and hiking boots”. It’s ‘mountain chic’ to some and ‘ugly pretty’ to others.
Originating from the word 'Gorp' [noun: a mixture of dried fruit and nuts eaten as a snack food for walkers and campers]; this trend was coined by The Cut as 20-somethings in New York started donning windbreakers with Levi jeans and Teva sandals in a utilitarian movement.
Practically a rebellious statement against high-fashion, this style is all about contrast, confidence and colours.
An evolution from normcore minimalism
The two styles spawned from the rejection of overhyped, mainstream fashion, although they are noticeably different. If gorpcore's urban outdoorsy look is too OTT for you, consider normcore. It's all about understated coolness that borders on bland.
Normcore: the deliberate choice of unremarkable casual clothes
But how can anything unfashionable be making a fashion statement? We say it's precisely because the style's so normal and unpretentious that it's a breath of fresh air, like you're too cool to care. And already, several brands are showing how you can pull it off.
The Japanese epitome of the minimalist movement, MUJI achieves the look with timeless pieces in neutral colours. Another reason to check out their Instagram-worthy flagship store at Plaza Singapura.
UNIQLO stocks enduring pieces that can be worn by anyone, anywhere - in its founder's words, "The same clothes can be worn by fashion-forward people or office ladies or housewives. They can be worn by someone in Paris or in Tokyo." Shop at Bedok Mall, Bugis+, ION Orchard and Plaza Singapura.
For ladies seeking functional designs with simple silhouettes, the COS stores at Raffles City Singapore and ION Orchard offer reinvented classics and wardrobe essentials.
Working the gorpcore and normcore trends? Tag us @CapitaLand in your next #OOTD.
And stay tuned for more fashion-forward stories this month.