CapitaMalls Asia launches rewards programme with largest mall network in Singapore
Members earn rewards for purchases on top of other existing rewards
Singapore, 15 December 2011 – CapitaMalls Asia Limited (SGX: JS8 and HKEx: 6813) has launched a new rewards programme that gives its shoppers even more rewards. Called CAPITASTAR, members can earn STAR$ at 12 participating CapitaMalls[1] and over 1,800 stores in Singapore.
With the accumulated STAR$, shoppers can redeem CapitaVouchers which can be spent at CapitaMalls in Singapore. The STAR$ rewards are on top of the other rewards that shoppers currently earn, such as those from their credit/debit card issuer or the retailer, giving CAPITASTAR members additional chances to earn rewards for shopping at CapitaMalls.
Convenient, card-less rewards system
Making it even more convenient, CAPITASTAR is a card-less rewards programme. After signing up, CAPITASTAR members need only enter their identification number and mobile number to access their account and scan their receipts at CAPITASTAR kiosks to earn STAR$. iPhone and iPad users can download the CAPITASTAR app and upload a picture of their receipts to earn STAR$[2] .
Shoppers can earn STAR$ with a minimum spend of S$20. Every dollar spent at participating malls and stores earns 5 STAR$ (except at food courts and supermarkets where every dollar spent earns 1 STAR$). A shopper may earn up to a maximum of 1,000 STAR$ per day. Redemptions for CapitaVouchers start from 5,000 STAR$ for a S$5 CapitaVoucher.
Shop on us!
From now until 4 January 2012, shoppers who sign up as a CAPITASTAR member stand to win back their shopping spend in the “Shopping is on us” Draw. Shoppers just need to signup and drop their receipts into the CAPITASTAR lucky draw boxes at the participating malls. A total of 100 lucky winners will win back the amount spent (capped at S$500 each). CapitaCard users will get back twice the amount spent (capped at S$1,000 each).
In addition, members stand to win a total of 220 million STAR$ for the whole of 2012 in the CAPITASTAR lucky draw. From 1 January till 31 December 2012, every S$20 spent gives members one chance in the draw. Every month, 100 winners will walk away with 100,000 STAR$ each. The grand draw will see 100 winners win one million STAR$ each. For their convenience, all CAPITASTAR members need to do is scan their receipts to log in their STAR$. If they qualify for the draw, their details will be entered automatically, doing away with manually filling in entry forms.
Mr Lim Beng Chee, CEO of CapitaMalls Asia, said: “CAPITASTAR is our way of thanking and rewarding shoppers for shopping at CapitaMalls. With 12 participating CapitaMalls, this is the largest rewards programme by any mall manager in Singapore. With the upcoming festive season, CAPITASTAR members can look forward to earning even more rewards at the 12 CapitaMalls and over 1,800 stores for their year-end shopping.”
[1]The 12 participating CapitaMalls are: Bugis Junction, Bukit Panjang Plaza, Clarke Quay, Funan DigitaLife Mall, IMM Building, Junction 8, Lot One, Plaza Singapura, Raffles City Singapore, Rivervale Mall, Sembawang Shopping Centre and Tampines Mall.
[2]Effective from 5 January 2012. Currently, CAPITASTAR members can earn STAR$ by dropping their receipts into the CAPITASTAR lucky draw box after writing their name, IC and mobile number on the receipt.