CapitaLand partners People’s Association to enhance the nutritional well-being of 1,000 underprivileged children in Singapore
On Children’s Day, CapitaLand Hope Foundation donates S$500,000 to extend the reach of its Kids’ Food Fund programme to more children through the People’s Association and Community Development Councils
Singapore, 4 October 2013 – Celebrations for Children’s Day this year was made more meaningful today with the partnership announcement of CapitaLand Hope Foundation (CHF), the philanthropic arm of CapitaLand Limited (CapitaLand), and the People’s Association (PA) for the CHF Kids’ Food Fund Programme to enhance the nutritional well-being of 1,000 underprivileged children in Singapore.
Kids’ Food Fund, a food security and nutrition programme, was launched in 2010 by CHF in conjunction with World Food Day. It is the first time CHF and PA are in partnership to reach out to children beneficiaries across Singapore through the five Community Development Councils (CDCs) for the Programme. The CDCs will administer the Programme through their outreach partners that include primary and secondary schools, student care centres, family service centres and grassroots organisations.
From January 2014, the children beneficiaries will get at least one healthy and balanced meal every school day for a year. The Programme will be fully funded by CHF’s donation of S$500,000.
The cheque was earlier presented by Mr S R Nathan, Chairman of CHF to the five CDCs. Dr Amy Khor, Mayor of South West District; Mr Teo Ser Luck, Mayor of North East District; Dr Teo Ho Pin, Mayor of North West District; Mr Sam Tan, Mayor of Central Singapore District; and Mr Seah Kian Peng, Vice-Chairman of South East CDC were present to receive the cheque. The ceremony was also witnessed by Mr Ang Hak Seng, BBM, Chief Executive Director of People’s Association; Mr Lim Ming Yan, Director, CHF and President & Group CEO, CapitaLand Limited; Mr Tan Seng Chai, Executive Director, CHF and Group Chief Corporate Officer, CapitaLand Limited; and Mr James Koh, Director, CHF.
The launch of the Programme held in conjunction with Children’s Day was attended by about 100 children beneficiaries from the five CDCs, who were invited to participate in an array of fun-filled, food-creation activities that included decorating cupcakes, baking cookies facilitated by pastry chefs from Palate Sensations, and even a cooking competition.
Celebrity chef, Eric Teo led 32 CapitaLand staff volunteers and children beneficiaries in a culinary ‘cook-off’ at the CHF Kids’ Food Fund Junior Chef Cooking Competition held at venue sponsor, Palate Sensations’ cooking studio. Divided into eight teams of four, the children were guided by CapitaLand staff volunteers in the planning of a balanced meal, and also in the presentation of the teams’ gastronomic creations in a delightful manner.
The junior chefs presented their creations to a panel of judges comprising Mr Tan Seng Chai, Mr Nah Juay Hng, Group Director of Engagement Cluster - Arts & Culture of PA and Chef Eric Teo. The teams’ dishes were assessed based on criteria including nutritional value, creativity, tastiness, how economical the dishes were and their teamwork. The child who exhibited the best culinary skill was also presented with the Master Junior Chef prize.
Mr S R Nathan, Chairman, CapitaLand Hope Foundation, said: “CapitaLand Hope Foundation’s Kids’ Food Fund Programme has benefitted more than 23,000 children in Asia since 2010. To date, the Foundation has donated close to S$1 million towards enhancing the nutritional well-being of underprivileged children. Nutrition is key to a child’s development, so it is important to encourage children to eat better and grow healthily to have a better headstart in life. We are pleased to partner People’s Association and the Community Development Councils of Singapore to extend the reach of our Kids’ Food Fund Programme to 1,000 children beneficiaries islandwide.”
Dr Amy Khor, Chairperson of the Mayors’ Committee and Mayor of South West District, shared: “This is the third consecutive year that CapitaLand Limited and its philanthropic arm, CapitaLand Hope Foundation are partnering the CDCs to reach out to 1,000 underprivileged school-going children. The special focus this year is healthy eating. Healthy eating contributes to a child’s overall health. It can help to calm a child's hyperactivity, focus his energy, sharpen his mind, and even out his moods to prepare him for better learning. The Kids’ Food Fund helps to provide underprivileged primary and secondary school students with healthy and balanced meal. We would like to thank CapitaLand Limited and CapitaLand Hope Foundation for their continued generosity and for partnering all CDCs to further their corporate social responsibility efforts in developing people and building a caring community. This collaboration demonstrates the true spirit of letting the more able, corporate or individual, help the less able.”
Mr Ang Hak Seng, BBM, Chief Executive Director of People's Association (PA), highlighted: “The People’s Association and CapitaLand Hope Foundation have been working together since 2011 to provide for the needs of children from less privileged backgrounds. This partnership demonstrates how the private sector can leverage on PA’s network to improve the reach and impact of its community programmes. We hope that this collaboration with CapitaLand Hope Foundation will serve as an inspiration for more corporations to come forward to contribute to the community.”
The growth and well-being of the children beneficiaries will be tracked through an online portal specially developed by technology sponsor Isobar. Children beneficiaries’ height and weight will be updated twice a year. The data will help all stakeholders identify areas for improvement and children who need further assistance. Interested schools and organisations who are keen to participate in the Programme can contact the respective CDCs in their district.
This initiative is a part of CapitaLand’s participation in PA’s ‘Project We Care’ movement to encourage corporate social responsibility and volunteerism in Singapore. It is also the springboard for a series of volunteering activities that CapitaLand will roll out over the next two months to commemorate CapitaLand’s 13th anniversary in November.
More information on the collaboration and anecdotes of children beneficiaries can be found in the Annexes:
Annex A – Details on CDCs’ Kids’ Food Fund outreach efforts
Annex B – Anecdotes of children beneficiaries
Anecdotes of children beneficiaries
CENTRAL SINGAPORE CDC
Cheryl (not her real name), aged ten, is a pleasant pupil with leadership qualities. She was appointed as a prefect in Primary 3 due to her strong leadership potential. Being a recipient of the MOE FAS Scheme, she is provided with breakfast daily. With additional help from the Kids Food Fund Programme, she will also be able to enjoy other healthy meals in school. Such support will definitely enable her to excel further in her learning.
NORTH EAST CDC
Y Anushika, 10, was among the 60 students from Hougang Sheng Hong Student Care Centre and one of the beneficiaries under SCFA. She was an overweight girl who liked to have small snacks and sweet food to replace her proper meal. It happened rather often when she felt hungry and when she was not in the care centre.
Two months ago, she had an acute stomach pain and she was warded in hospital for treatment. She had a high fever and infection. The doctor had advised her to be careful with her diet and take more vegetable and fruits. Proper meals are needed.
Besides teaching her healthy eating habits, the centre is trying to help her parents to monitor her diet. However, it will be good if the centre can afford to increase the portion of vegetable and fruits, as well as milk intake for the children. More nutritious food like fish, brown rice, healthy drinks will help in healthy growth of the children. This is only possible if our budget allows such healthy but costly food to be included in our menu.
The Kid Food Fund is of much help on this concern.
NORTH WEST CDC
Muhammad Ariffin Bin Azman is a primary school going kid staying with his parents and 3 siblings in a rental flat. His father is diagnose with brain cancer in 2011 and is certified permanently unfit for employment. His mother suffered complications in her last pregnancy and gave birth to his sister in May 2013. As a result, her sister had to follow up at KKH frequently. This put a strain on her mother who had to juggle between caring for the kids, attend to her spouse medical issues and running the household. CDC is glad that the North West Tingkat Scheme not only helps to alleviate their household expenses, it also relieve the stress on the mother to prepare cook food for the family, thus allowing her to have energy to spend more bonding time with her four children and her spouse. More importantly, the family is able to enjoy healthier home cook food that is free from MSG.
SOUTH EAST CDC
Aniq is one of the children under the Health Up @ South East programme that aims to provide children from lower-income families with daily fruit or nutritional beverage such as Milo/ Milk to ensure a healthier and balanced diet in school. At a growing stage where he needs nutritious food with the necessary supplements, the programme has helped Aniq to eat healthier. Apart from that, being in the programme has also enabled him to save some of his pocket money that was previously spent on food. The Kids’ Food Fund programme would help ensure children like Aniq receive a healthy and balanced diet while in school.
SOUTH WEST CDC
Felicia Aw, 10, together with her two sisters, Fiona Aw, 9 and Florence, 8, were among the 600 students from the South West District who received the CapitaLand Hope Foundation – South West CDC ‘Back to School Bursary’. Felicia, who comes from a single parent family, aspires to be a lawyer in the future, hoping to give her family a better life, especially her father who had stroke recently. Upon receiving the ‘Back to School Bursary’, Felicia put it to good use by purchasing new stationery, school bags and assessment books to kick-start the new school term, amid rising cost of living. The bursary served as a seed to aid aspiring low-income students, like Felicia and her younger sisters, with their educationendeavours, and help them take their first steps to a successful future.
The Kids Food Fund will help children like Felicia and her sisters get at least one healthy and well-balanced meal per school day and ensure that their nutrient needs are taken care of.