CapitaLand and CMMT launch CAPITASTAR rewards programme at Gurney Plaza and Queensbay Mall in Penang
Convenient card-less programme enables members to earn rewards on top of existing store or credit card rewards
Penang, 28 September 2015 – CapitaLand Mall Asia, the owner and manager of the largest network of shopping malls in key urban centres in Malaysia, and CapitaMalls Malaysia Trust (CMMT) are launching CAPITASTAR, a rewards programme that offers its shoppers more rewards, in Malaysia next week.
Under this programme, CAPITASTAR members earn STAR$® when shopping at CapitaLand malls in Malaysia, which can be used to redeem vouchers and promotional gifts. The STAR$® rewards come on top of the other rewards that shoppers are already earning – such as those from their credit/debit card issuer or the retailer – thus giving CAPITASTAR members additional benefits when shopping at CapitaLand malls.
Starting 9 October, CAPITASTAR members in Penang can earn rewards each time they spend at over 750 participating stores1 in Gurney Plaza and Queensbay Mall. The CAPITASTAR programme will eventually be rolled out in the other four operational CapitaLand malls2 in Malaysia in phases.
To bring greater convenience to members, CAPITASTAR is a card-less system, a feature which will certainly appeal to eco-conscious consumers. After signing up, a CAPITASTAR member needs only to enter his/her identification number and mobile number to access the account and scan receipts at CAPITASTAR kiosks in CapitaLand malls to earn STAR$® . To be a member, shoppers can sign up for free via the CAPITASTAR website (www.capitastar.com.my) or at any of the self-service kiosks in Gurney Plaza and Queensbay Mall. Soon, shoppers can also download the CAPITASTAR mobile application to register and upload a picture of their receipts to earn STAR$® .
Shoppers can earn STAR$® with a minimum spend of RM30 in a single receipt. Every RM1 spent at participating malls and stores earns 1 STAR$® . A shopper may earn up to a maximum of 1,500 STAR$® per day. The STAR$® accumulated can be used to exchange for vouchers or promotional gifts, and redemptions start from 2,000 STAR$® . The STAR$® earned in a calendar year would expire on 31 December of that year.
Ms Fern Tan, General Manager, Retail Management of CapitaLand Malaysia Mall REIT Management Sdn. Bhd.3 , the manager of CMMT, said: “As the owner and manager of the largest network of shopping malls in key urban centres in Malaysia, CapitaLand, together with its sponsored real estate investment trust CMMT, is constantly thinking of ways to enhance the shopping experience at our malls. CAPITASTAR is our way of thanking and rewarding shoppers for shopping at CapitaLand malls. We will continue to expand the CAPITASTAR programme to bring even more value and delight to our loyal shoppers.”
As part of the launch promotion, CAPITASTAR members will get double STAR$® for every RM1 spent from 9 October to 8 December 2015. Once shoppers have accumulated 2,000 STAR$, they stand a chance to redeem a L’Occitane Aromachologie Travel Kit worth RM50, while stocks last.
CAPITASTAR is a rewards programme under CapitaLand, one of Asia’s largest shopping mall developers, owners and managers. With the launch of CAPITASTAR in Malaysia, the rewards programme is now available in about 70 malls in the five countries4 where CapitaLand malls operate – namely Singapore, China, Malaysia, Japan and India – with a total of about 2 million members.
1 Transactions performed at the following are not applicable for STAR$® accumulation under the CAPITASTAR rewards programme: money changers, pushcarts, temporary vendors at promotional spaces, stored value cards’ top up transactions, bill payments, movie tickets, and voucher purchases. 2 The four malls are three in the Klang Valley – Sungei Wang Plaza in Kuala Lumpur, Tropicana City Mall in Petaling Jaya, and The Mines; and East Coast Mall in Kuantan. 3 Formerly known as CapitaMalls Malaysia REIT Management Sdn. Bhd. 4 The earning and redemption of STAR$ are exclusive to each country.