CapitaLand launches #PokemonSTAR to reward Pokemon Trainers with STAR$ ® for catching 'em all
O2O campaign to cheer on CAPITASTAR members in their Pokemon adventures
Singapore, 6 August 2016 – Pokemania has descended on Singapore! Thousands of Pokemon have been let loose across the island with the official launch of the wildly popular Pokemon GO here on 6 August 2016, and CapitaLand is rolling out #PokemonSTAR to cheer on Pokemon Trainers young and old as they fan out across the island in their adventures to catch ‘em all.
Mr Lim Ming Yan, President & Group CEO of CapitaLand Limited, said: “CapitaLand keeps a close pulse on what matters most to our customers, tapping emerging trends to offer the most timely and relevant products and services to them. Pokemon GO is a global cultural phenomenon that has brought people together to interact and socialise through a fun and interactive game. Our buildings are where people flourish and connect. #PokemonSTAR is another example of how CapitaLand seeks to always provide the stage where our customers can come together and construct moments to call their own.”
Mr Jason Leow, CEO, CapitaLand Mall Asia, said: “#PokemonSTAR combines Pokemon GO with CAPITASTAR to create a unique and rewarding O2O (offline-to-online and online-to-offline) experience for our customers. We want to cheer them on as they go out in earnest building their Pokedex and CAPITASTAR, the most widely used mall rewards programme in Singapore, provides a seamless platform for Pokemon Trainers to be rewarded with STAR$®, redeem CapitaVouchers and recharge on their digital hunt in CapitaLand properties. By leveraging CAPITASTAR, we are also able to tap on the current Pokemon fever to bring greater value to our retailers.”
#PokemonSTAR - Reward, Redeem, Recharge
From 6 to 10 August 2016, CapitaLand will be running #PokemonSTAR, a first-of-its-kind O2O campaign that weaves together augmented reality with CapitaLand's physical properties in Singapore as well as its digital and social media platforms. Members of CAPITASTAR, CapitaLand's multi-mall, multi-store cashless rewards programme, will be rewarded with over 2 million STAR$® through #PokemonSTAR, a snap-and-reward Instagram activity that comes with a daily capture component and two bonus stages – the additional #PokemonSTAR of the Day Challenge and the #CatchEmAllAtCapitaLandMalls Grand Bonus.
#PokemonSTAR daily capture:
Snap a screenshot of a Pokemon in one of CapitaLand's integrated developments, shopping malls, serviced residences, offices and homes across Singapore
Upload the screenshot onto Instagram; and 3) Follow @CapitaLand, hashtag #PokemonSTAR in the caption, and location-tag the CapitaLand property e.g. Tampines Mall.
Follow @CapitaLand, hashtag #PokemonSTAR in the caption, and location-tag the CapitaLand property e.g. Tampines Mall.
CAPITASTAR members stand to earn 2,000 STAR$® for each post, up to 6,000 STAR$® per day, and a total of 30,000 STAR$® throughout the five-day campaign with this method.
Earned STAR$® can be redeemed for CapitaVouchers (5,000 STAR$® for S$5 in CapitaVouchers) which can be used in all 16 operational CapitaLand malls across Singapore.
While looking out for PokeStops and Pokemon Gyms in our malls, Pokemon Trainers can recharge themselves by purchasing a refreshing drink at F&B outlets in CapitaLand malls, getting some retail therapy after a hard day of battling other trainers, or enjoying a meal at the pop-up Pokemon Café at Bugis Junction – real life PokeStops for tired Pokemon Trainers. CAPITASTAR members get a one-up in their hunt for elusive rare Pokemon with unlimited free wireless internet in most CapitaLand malls.
#PokemonSTAR of the Day Challenge
Pokemon Trainers can earn extra STAR$® from the #PokemonSTAR of the Day Challenge throughout the campaign. From the second day of the campaign, a #PokemonSTAR of the Day will be announced on CapitaLand’s social media platforms each day. CAPITASTAR members who upload a shot of the #PokemonSTAR of the Day at any of CapitaLand’s properties within the day stand to receive a bonus 5,000 STAR$® . Up to 25 lucky CAPITASTAR members will receive this bonus each day.
#CatchEmAllAtCapitaLandMalls Grand Bonus
Three lucky CAPITASTAR members will be rewarded with the 50,000-STAR$® #CatchEmAllAtCapitaLandMalls Grand Bonus draw. To qualify, they will need to upload screenshots of five different Pokemon at five of CapitaLand’s 16 operational malls in Singapore, with the hashtag #CatchEmAllAtCapitaLandMalls on the fifth post. Winners will be announced at the end of the campaign.
CapitaLand has also suggested a few Dos and Don’ts to aid Pokemon Trainers on their hunt:
Keep an eye on your surroundings – safety first cos’ Nurse Joy won’t be around to bandage you up.
Recharge in our CapitaLand malls – have a cuppa, buy a bag, whatever motivates you! Pokemon hunting can be tiring.
Say hi to fellow Pokemon Trainers – be a friend, tell them about Pokemon locations, and let them in on the fun of #PokemonSTAR.
Be where you’re not supposed to be – no trespassing!
Make too much noise – some people might prefer a little more peace and quiet.
Forget to location-tag our CapitaLand properties in your Instagram uploads and include the #PokemonSTAR hashtag to win STAR$® !
Beyond Singapore, CapitaLand’s serviced residence arm, The Ascott Limited will be launching “Pokemon Safaris” at its Ascott, Citadines and Somerset serviced residences in Australia, Europe, India, Singapore and Vietnam. Residents will be invited to participate in a series of activities planned by the Ascott Hosts who will serve as “Pokemon Safari Keepers”. During the activity, residents will come together to locate, capture, battle, and train virtual Pokemon. The Pokemon Safaris will be part of the Community Living pillar under Ascott Lifestyle Programme that offers thoughtfully curated experiences according to the interests, attitudes and lifestyles of its guests.