Exclusive LINE-FRIENDS collectibles and popup stores
Exclusive LINE FRIENDS collectibles and Southeast Asia’s largest series of LINE FRIENDS pop up stores at CapitaLand malls
Singapore, 14 November 2019 – Fans of LINE FRIENDS, rejoice! Six limited-edition BROWN plushies, dressed in various costumes from around the world have been unveiled at Funan today. These adorable BROWN collectibles dressed in city-themed costumes of Singapore, Antarctica, and Istanbul (launching on 15 November 2019); as well as London, Moscow, and Munich (launching on 6 December 2019) will be the best mementos to commemorate your adventures at the LINE FRIENDS World Tour taking place across participating CapitaLand malls this festive holiday.
Mr Chris Chong, Managing Director, Retail, CapitaLand Singapore, said: “As Singapore’s leading mall operator known for curating experiential retail offerings, we are pleased to bring festive cheer to shoppers at our malls, where they can share special memories and enjoy unique experiences with their families. The exclusive series of LINE FRIENDS pop-up stores and collectibles will delight shoppers of all ages as they take part in the LINE FRIENDS World Tour exhibition held across CapitaLand malls in Singapore.”
"As we continue to win the hearts of millennials all over the world, we are pleased to be working with CapitaLand to bring the largest series of pop-up stores in Southeast Asia into various neighbourhoods across Singapore and offer our customers the widest range of collectibles in Asia yet," added Mr Baek Seung Do, Head of LINE FRIENDS Licensing and B2B Global Business.
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To redeem a limited-edition LINE FRIENDS World Tour BROWN plushie, spend a minimum of $240 or charge $220 to your American Express® CapitaCard with a maximum of three same-day same-mall combined receipts. For shoppers at JCube & The Star Vista, just spend a minimum of $180 or charge $160 to your American Express® CapitaCard to redeem*.
Make your holiday gifting extra special for loved ones this year with our exclusive LINE FRIENDS gift wrapper featuring the beloved BROWN and CONY available at all LINE FRIENDS World Tour participating CapitaLand malls. Simply spend a minimum of $80 or charge $60 to your American Express® CapitaCard with a maximum of three same-day same-mall combined receipts to redeem.
LINE FRIENDS Pop-Up
Make a visit to the LINE FRIENDS World Tour pop-up stores across eight CapitaLand malls from 15 November 2019 to 16 February 2020 and get your hands on more than 1,000 LINE merchandise items at eight participating CapitaLand malls. The biggest pop-up store at Bugis+, stands at 160 square metres and is open from 15 November 2019 to 1 January 2020. Exclusively for CapitaStar members, priority entry passes for the Bugis+ pop-up store for the first weekend from 15 to 17 November 2019 can be redeemed via the CapitaStar mobile app from 11 November 2019.
Pop-Up Store Exclusives
The largest series of LINE FRIENDS pop-up in Southeast Asia promises exclusive merchandise featuring your favourite characters, BROWN, CONY, SALLY and CHOCO – available only in Singapore at participating CapitaLand malls.
Your travels will never be the same again with these LINE FRIENDS World Tour essentials. Take your flight in comfort with the LINE FRIENDS New York City neck pillow convertible to a cushion. Navigate the world with the confidence to brave all weather conditions with the Las Vegas themed umbrella.
Globe-trot with these practical and adorable LINE FRIENDS tote bags available in three designs – a Turkey themed eco-bag, London themed tote bag with functional side pockets and a tote bag featuring BROWN, CONY, SALLY and CHOCO in New York City.
With 2020 just around the corner, give your tableware a LINE FRIENDS refresh. You’ll be wiping your plates clean every time with the London and New York City themed plates. Staying hydrated will be a waltz with CHOCO, BROWN and SALLY to cheer you on with the Las Vegas themed glass bottle and London themed glass cup.
Prices of LINE FRIENDS merchandise range from $3 for LINE FRIENDS stickers to $88 for a LINE FRIENDS plushie.
For availability and location of BROWN plushies, the full list of pop-up locations and schedule, please refer to the Annex.
Visit the pop-up stores to view the collectibles!
Inspired by the LINE FRIENDS WORLD TOUR exhibition for your next holiday destination? Between 15 November to 31 December 2019, collect LINE FRIENDS stamps and complete the LINE FRIENDS WORLD TOUR Digital Passport on the CapitaStar app to stand a chance to win 380,000 KrisFlyer miles to fly to your dream destination, a full set of LINE FRIENDS plushies, eCapitaVouchers or Grab vouchers. Go on and snap your receipts, purchase eCapitaVouchers and use an eDeal via the CapitaStar app today*.