The Rice Company Limited (TRCL)
TRCL (The RICE Company Ltd) is a not-for-profit organisation and registered charity with IPC (Institutions of a Public Character) status. We impart, create, and build with the belief that an education in the arts can transform young lives.
Find out more at TRCL website.
Support TRCL's Causes
Instant Comfort: A Collective Memory pays homage to a beloved snack by people from all walks of life and provides insight into the kind of food that gives us comfort.
The book looks at why people from all segments of Singapore communities need instant noodles and why, despite its low nutritional value, they love it.
The book celebrates instant noodles as a means of survival and as a source of comfort in the darkest hours. Readers will be delighted by instant noodle stories of how its savoury strands have knitted families in bonds of love. Readers will be amused by the wondrous capability of instant noodles to trigger memories of childhood, army days, midnight suppers, love, and afternoon delights.
This is an inclusive book created by the community to be enjoyed by the people of Singapore.
Shop for Instant Comfort: A Collective Memory on eCapitaMall today!
The proceeds from the sale of the book will go toward supporting the various arts programmes for beneficiaries of the BT BAF.
TRCL manages The Business Times Budding Artists Fund (BT BAF) which was initiated in 2004 and adopted by The Business Times in 2005. The BT BAF originated from a conviction that no child should be denied the opportunity to pursue the arts to a lack of financial resources. BT BAF believes that the arts transforms lives and seeks to provide young people from financially-disadvantaged backgrounds with access and opportunities to experience the arts. Since 2005, BT BAF has reached out to more than 20,000 beneficiaries through a variety of programmes comprising of arts training, camps, workshops and signature events. Beneficiaries receive structured arts training at The Little Arts Academy and 10 Square @ Orchard Central.