Drive Tourist $ to Your Store

Visitor arrivals in Singapore hit a new high in 2018, rising 6.2% to 18.5 million visitor arrivals with a spend of $27.1 billion, of which shopping and dining takes up more than 20% of the spend.

Find out on the consumption behaviour of the tourist shoppers and the potential tourist segments that retail brands can tap on to drive in-store sales !

How can retail brands engage the tourists before arrival in Singapore digitally to secure their in-store visit?

Join us at this Biz+ Series where speakers from Global Blue, Ctrip and Singapore Tourism Board (STB)  will come and share tourists’ consumption trends and behaviours online and offline.

 

DATE  18 April 2019 (Thursday)
TIME  2.00pm - 5.00pm 
VENUE Capital Tower Level 9, Big Picture Theatre Room

Time:

Programme:

2.00pm – 2:25pm

Guest Registration

2:25pm- 2:30pm

Opening Address by:

Ms. Patricia Ng, Assistant Vice President, Marketing Communications, Singapore

2:30pm – 2:50pm

Tourist Shopping Behaviour and Trends in Singapore 

Speaker: Mr. Jan Moller, Managing Director of Singapore & Vice President of Sales at Asia‐Pacific, Global Blue 

2:50pm – 3:10pm

Chinese Outbound Travellers Spending Habits in Singapore

Speaker: Mr. Kimi Liu, CEO, Ctrip Gourmet 

3:10pm – 3:30pm

Intermission/ Teabreak 

3:30pm – 3:50pm

Building Tourism for the Future
 
Speakers: Ms. Gan Hui Cheng, Deputy Director of Retail, Experience Development Group &  Ms.  Fiona Loi, Assistant Director of Visitor Experience, Technology Transformation Group 
Singapore Tourism Board (STB)  

3.50pm 

Panel Discussion

Panellists: 

Mr. Jan Moller, Managing Director of Singapore & Vice President of Sales at Asia‐Pacific, Global Blue 

Mr. Kimi Liu, CEO, Ctrip Gourmet 

Ms. Gan Hui Cheng, Deputy Director of Retail, Experience Development Group, STB 

Ms. Fiona Loi, Assistant Director of Visitor Experience, Technology Transformation Group, STB 

4.30pm  End of Programme 

Speakers Profile

Mr. Jan Moller

Managing Director of Singapore & Vice President of Sales at Asia‐Pacific

Global Blue 

Jan has been working in Global Blue for more than 15 years . During his time in Global Blue, he successfully supported the company’s expansion in Europe and has been instrumental in achieving a 15%‐20% growth y‐o‐y for the business. In 2013 he moved to Global Blue’s APAC HQ in Singapore , where he supported the opening of Global Blue’s new markets in Japan and Malaysia .

Mr. Kimi Liu 
 
CEO
 
Ctrip Gourmet 

Kimi has been with Ctrip for over a year, leading and developing Ctrip's Gourmet and overseeing the growth of the company, the group and the travel market. 

Prior to this, he was with Kidder Matthews, a commercial real estate company in United States. During his time there, he participated in several investment projects in California and China, overseeing initiatives in commerical, residental and mall properties. 

Ms. Gan Hui Cheng
 
Deputy Director of Retail, Experience Development Group 
 
Singapore Tourism Board (STB)
 
Leading the Retail team in STB for several years, Hui Cheng aims to establish Singapore as the leading destination for shopping in Asia. Notable projects she has driven since she took over the Retail portfolio include KEEPERS: Singapore Designers’ Collective at Orchard Road, a shopping campaign under Golden Jubilee in celebration of Singapore’s 50th anniversary, and more recently, Design Orchard. Prior to Retail, Hui Cheng handled Dining as well as the Arts & Entertainment portfolio in STB. 
 
 
Ms. Fiona Loi
 
Assistant Director of Visitor Experience,                                          Technology Transformation Group 
 
Singapore Tourism Board (STB)
 
Fiona has been with the STB for over 10 years, with portfolios ranging from overseeing the Singapore Visitor Centre to heading the STB office in Ho Chi Minh City to market Singapore in Vietnam. In her current role, she looks at enhancing visitor touchpoints (e.g. apps, kiosks) in Singapore to deliver a seamless and frictionless experience for our visitors.