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At Kimiyo-G Beauty, we believe that "Being Beautiful Is Your Birthright". The concept of aesthetics in Japan is seen as an integral part of daily life and at Kimiyo-G, our culture closely follows a set of ancient Japanese ideals that include wabi (transient and stark beauty), sabi (the beauty of natural patina and aging), and yugen (profound grace and subtlety). These 3 ideals underpin much of Japanese cultural and aesthetic norms on what is considered tasteful or beautiful.