Products and Services
Etude House is a cosmetics brand owned by South Korean beauty conglomerate – Amorepacific Corporation, which also operates brands such as Innisfree, Laneige and Mamonde. Opening its flagship store in Singapore in 2009, the label has sent a Hallyu beauty storm across the island, where Singaporeans are sent on a K-beauty craze.
Etude House is inspired by the motif of a Princess Palace, based on a mission to fulfil your childhood fantasy of being a princess. The store layout resembles a dainty dollhouse with a princess-style interior which accentuates fairy-tale elements and reinforces its feminine positioning. In addition, employees are also dressed in pink costumes to give patrons a personal vanity room vibe. Etude House stores also feature a quaint makeover studio where customers can unleash their inner Cinderalla and indulge in a session with its professional makeup artists.
The palatial store houses an extensive range of products such as – Look at my Eyes Eyeshadow, Therapy Air Masks, Dear Darling Water Gel Tint and the Missing You Hand Cream, where all these best-sellers are affordable, trend-focused and designed to emulate the impeccable beauty of princesses.
Visit Etude House at Lot One and be sucked into a magical realm of skincare goodness!
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