“The new logo aptly represents our philosophy of being a people-centred company. It also captures the dynamic spirit of our staff and our vision to be a world-class property player. At CapitaLand, we firmly believe in the importance of building our people to build quality properties for our customers.”

– Mr Liew Mun Leong, President & CEO, CapitaLand.

When DBS Land and Pidemco Land united to form a single company, a new name and identity was created to embody the future direction and vision of this new entity.

From hundreds of names, “CapitaLand” was chosen as it best captures the essence of the new Group – strength, growth and versatility, and encapsulates its vision to be a world-class property company delivering sustainable shareholder value through quality operations.

The word “Capital” represents the company’s multi-dimensions. As an adjective, it symbolises primacy or pre-eminence; as a noun it translates into key gateway cities and finance. By concentrating on prime properties in capital cities, CapitaLand aims to deliver good values and financial returns.

To reinforce the Group’s vision, a bold and contemporary wordmark was adopted to epitomise its dynamic and international image. The corporate blue wordmark is complemented by agreen arc symbolising its strong foundation. The upward thrust of the arc further symbolises CapitaLand’s continuous pursuit of excellence and growth. And the italicised “i” above the arc highlights the Group’s pre-eminent focus: people.