According to Precedence Research, the size of the worldwide gamification market was assessed at USD 10 billion in 2022, and it is anticipated to exceed approximately USD 116.68 billion by 2032.

 

This remarkable growth underscores the increasing recognition of gamification as a transformative force in the realm of corporate learning. As organisations strive to enhance learning outcomes and engage their workforce more effectively, gamified learning has emerged as a key strategy in maximising their workforce’s knowledge retention. 

Maximising Knowledge Retention:

The Impact of Gamified Learning Approaches

Research consistently demonstrates that incorporating game elements into training programs significantly improves learning outcomes. According to research conducted by the University of Colorado Denver, the implementation of gamification led to a 14% increase in scores on skill-based knowledge assessments and an 11% boost in scores on factual knowledge tests.

 

Traditional training methods often struggle to combat Ebbinhaus’ Forgetting Curve – the phenomenon where learners can forget as much as 50% of all new information within a day and 90% within a week.

 

Gamification addresses this challenge by providing ongoing reinforcement through repeated interactions, scenarios, and challenges. In a study by the University of Colorado Denver, gamification improved memorisation by 90% through visual reinforcement and clear illustrations of complex concepts.  

Gamification's Double Win:

Boosting Engagement and Employee Motivation

Beyond the realm of learning retention, gamification in corporate learning also improves employee engagement. In a survey by Talent LMS, it was found that 88% of employees said that gamification makes them happier at work and 89% said it made them feel more productive.

 

Other benefits of gamification in corporate learning include increased employee motivation, a positive impact on job satisfaction, and the development of critical skills such as problem-solving, decision-making, and teamwork. Additionally, gamification fosters a culture of continuous learning, where employees are more inclined to seek out and engage in training opportunities voluntarily.

CATAPULT: SOUTHEAST ASIA’S FIRST SHARED EXECUTIVE LEARNING HUB WITH GAMIFIED LEADERSHIP PROGRAMMES

Boost your organisation’s corporate learning efforts with Catapult’s curated leadership programmes that leverage adventure simulations and gamified business learning methodologies.

 

Ranging from simulated mountain expeditions to poker games, these unique programmes are designed to cultivate learners' agility and analytical abilities within a secure simulation environment, enabling them to replicate acquired skill sets and effectively address real-life challenges. Supercharge your learners with programmes such as:

The Explorer’s Mindset: Conquering the Seas as a Team

Catapult’s human-powered sea expedition showcases scenario-based simulations in the highly immersive 180° studio, where participants test their decision-making skills and explore the consequences of their decisions.

 

Through choosing to “exploit” existing expertise - remain in comfort zones and risk being surpassed, or to “explore” new but risky territories, leaders can learn how to identify opportunity amidst the chaos and drive innovative and measured risk-taking for real-world success.

Risk-taking & Decision-making through a Gamer’s Mind

This Catapult showcase simulates a poker tournament where learners make decisions with limited time and situational knowledge. Through the game, high-performing leaders explore effective frameworks for critical decision-making and balance risk-taking to drive business innovation.

Change Agility: Transform Opportunities to Advantages

Organisations are often expected to navigate market conditions while maximising profits with limited resources.

 

This action-packed, experiential showcase mimics this dynamic by taking participants, on a simulated voyage to exercise their negotiation, relationship, and resource management skillsets where one team emerges victorious with their bartering and resource planning abilities. Everyone walks out a winner by gaining leadership skills that can be applied in a VUCA world.

GAME TO UNLEASH THE LEADER WITHIN?

Catapult is dedicated to cultivating the leaders of tomorrow through a strategic blend of advanced learning technologies. Our highly skilled trainers deliver these technologies, complemented by a robust curriculum curated in collaboration with leading knowledge providers. Esteemed university professors from renowned global business schools and subject matter experts contribute to the development of immersive experiences, ensuring executives receive top-notch leadership grooming.

 

Ready to maximise effective learning in a safe and immersive environment? Contact hello@catapult.com.sg to find out more about gamified leadership training programmes, corporate bookings, or your enrolment today!

References:

Personnel psychology, 2011. A meta‐analytic examination of the instructional effectiveness of computer‐based simulation games

Talent LMS, 2019. 2019 Gamification at Work survey