CapitaLand partners People’s Association to enhance the nutritional well-being of 1,000 underprivileged children in Singapore
On Children’s Day, CapitaLand Hope Foundation donates S$500,000 to extend the reach of its Kids’ Food Fund programme to more children through the People’s Association and Community Development Councils
Singapore, 4 October 2013 – Celebrations for Children’s Day this year was made more meaningful today with the partnership announcement of CapitaLand Hope Foundation (CHF), the philanthropic arm of CapitaLand Limited (CapitaLand), and the People’s Association (PA) for the CHF Kids’ Food Fund Programme to enhance the nutritional well-being of 1,000 underprivileged children in Singapore.
Kids’ Food Fund, a food security and nutrition
From January 2014, the children beneficiaries will get at least one healthy and balanced meal every school day for a year. The Programme will be fully funded by CHF’s donation of S$500,000.
The cheque was earlier presented by
The launch of the Programme held in conjunction with Children’s Day was attended by about 100 children beneficiaries from the five CDCs, who were invited to participate in an array of fun-filled, food-creation activities that included decorating cupcakes, baking cookies facilitated by pastry chefs from Palate Sensations, and even a cooking competition.
Celebrity chef, Eric Teo led 32 CapitaLand staff volunteers and children beneficiaries in a culinary ‘cook-off’ at the CHF Kids’ Food Fund Junior Chef Cooking Competition held at venue sponsor, Palate Sensations’ cooking studio. Divided into eight teams of four, the children were guided by CapitaLand staff volunteers in the planning of a balanced meal, and also in the presentation of the teams’ gastronomic creations in a delightful manner.
The junior chefs presented their creations to a panel of judges comprising
The growth and well-being of the children beneficiaries will be tracked through an online portal specially developed by technology sponsor Isobar. Children beneficiaries’ height and weight will be updated twice a year. The data will help all stakeholders identify areas for improvement and children who need further assistance. Interested schools and
This initiative is a part of CapitaLand’s participation in PA’s ‘Project We Care’ movement to encourage corporate social responsibility and volunteerism in Singapore. It is also the springboard for a series of volunteering activities that CapitaLand will roll out over the next two months to commemorate CapitaLand’s 13th anniversary in November.
More information on the collaboration and anecdotes of children beneficiaries can be found in the Annexes:
Annex A – Details on CDCs’ Kids’ Food Fund outreach efforts
Annex B – Anecdotes of children beneficiaries
ANNEX B
Anecdotes of children beneficiaries
CENTRAL SINGAPORE CDC
Cheryl (not her real name), aged ten, is a pleasant pupil with leadership qualities. She was appointed as a prefect in Primary 3 due to her strong leadership potential. Being a recipient of the MOE FAS Scheme, she is provided with breakfast daily. With additional help from the Kids Food Fund Programme, she will also be able to enjoy other healthy meals in school. Such support will definitely enable her to excel further in her learning.
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Two months ago, she had an acute stomach pain and she was warded in hospital for treatment. She had a high fever and infection. The doctor had advised her to be careful with her diet and take more vegetable and fruits. Proper meals are needed.
Besides teaching her healthy eating habits, the
The Kid Food Fund is of much help on this concern.
Muhammad Ariffin Bin Azman is a primary school going kid staying with his parents and 3 siblings in a rental flat. His father
Aniq is one of the children under the Health Up @ South East
Felicia Aw, 10, together with her two sisters, Fiona Aw, 9 and Florence, 8, were among the 600 students from the South West District who received the CapitaLand Hope Foundation – South West CDC ‘Back to School Bursary’. Felicia, who comes from a
The Kids Food Fund will help children like Felicia and her sisters get at least one healthy and well-balanced meal per school day and ensure that their nutrient needs are taken care of.