Southeast Asia’s largest LINE FRIENDS World Tour exhibition is coming to CapitaLand malls in Singapore!
Singapore, 11 November 2019 – Bitten by the year-end travel bug yet? Travel around the globe without stepping out of Singapore as you embark on a LINE FRIENDS World Tour at CapitaLand malls, starting from 15 November! Jointly organised by Singapore’s largest shopping mall operator, CapitaLand, and one of the world's fastest growing character brands LINE FRIENDS, the LINE FRIENDS World Tour is Southeast Asia’s largest LINE FRIENDS exhibition featuring 11 thematic installations of BROWN and FRIENDS in iconic landmarks from around the world including six city-themed exhibitions that are making their exclusive debut in Singapore.
Mr Chris Chong, Managing Director, Retail, CapitaLand Singapore, said: "We are delighted to bring the LINE FRIENDS World Tour exhibition to Singapore at CapitaLand malls. The loveable LINE FRIENDS characters connect well with consumers of all ages and will appeal to locals and tourists alike. At CapitaLand, we seek to introduce novel experiences that will anchor our malls as experiential shopping and lifestyle destinations. With the LINE FRIENDS World Tour exhibition, we hope to spread the holiday cheer to our shoppers as they travel around the world through unique immersive activities and games, right here in Singapore.”
Get ready to be awed by the Singapore-themed installations in both Funan and Bugis+, starring a 2.55 metre tall BROWN as the quintessential Merlion and 1.6 metre tall CHOCO as our industrious Samsui lady.
“The festive season is a magical time and we are thrilled to make this time of year extra special for our fans in Southeast Asia. We are pleased to partner CapitaLand in expanding this immersive experience on a larger and grander scale across 13 locations in Singapore and introducing more unique and never-before-seen sets and designs,” added Mr Baek Seung Do, Head of LINE FRIENDS Licensing and B2B Global Business.
Famous landmarks
Jump aboard the bandwagon and prepare for a world tour across Singapore because the picturesque LINE FRIENDS landmarks will be held at 13 locations! With six city-themed exhibitions making their exclusive debut in Singapore at CapitaLand malls, plan your shopping itinerary across our malls this year-end festive holiday.
See for the first time and only at CapitaLand malls, spectacular icons and landmarks of Istanbul, Las Vegas, Macau, Moscow, New York and Singapore through the eyes of your favourite LINE FRIENDS characters.
Get ready to be awed by the Singapore-themed installations in both Funan and Bugis+, starring a 2.55 metre tall BROWN as the quintessential Merlion and 1.6 metre tall CHOCO as our industrious Samsui lady; lovable trouble maker MOON, at 1.9 metres, as the Statue of Liberty at the New York City-themed installation at IMM Outlet Mall; adorable chick SALLY as Pharaoh at the Egyptian-themed installation at Lot One Shoppers’ Mall; and everyone’s cheerful friend CONY as a Russian Doll at Bedok Mall’s Moscow-themed installation.
Inspired by the LINE FRIENDS WORLD TOUR exhibition for your next holiday destination? Between 15 November to 31 December 2019, collect LINE FRIENDS stamps and complete the LINE FRIENDS WORLD TOUR Digital Passport on the CapitaStar app to stand a chance to win yourself 380,000 KrisFlyer miles to fly to your dream destination, a full set of LINE FRIENDS plushies, eCapitaVouchers or Grab vouchers. Go on and snap your receipts, purchase eCapitaVouchers and use an eDeal via the CapitaStar app today. Terms and conditions apply.
Make your season’s greetings family photoshoot extra special with BROWN and CONY this year. Spend a minimum of $30 to redeem a photo-taking session with BROWN and CONY at selected malls from 16 November to 25 December 2019.
Share your special moments on Instagram and hashtag #LINEFRIENDSWORLDTOURSINGAPORE and #CapitaLandMalls.
For the schedule of BROWN and CONY's appearance, please refer to the Annex.
Fun time with LINE FRIENDS
Participate in various activities from 18 November to 26 December 2019 at participating CapitaLand Malls and stand a chance to win exclusive prizes.
Step into the first dual storey outdoor snow fun house in Singapore located at Plaza Singapura. Gear up in winter wear and glide down snow slides in sub-zero temperatures. Relax on the soft snow as we bring you the aurora and snowfall experience this holiday season. For more snowball fun, drop by JCube and have a ballin' time in a see-through Igloo snowball pit and revel the Aurora Australis right here in Singapore’s first Igloo playground inspired by Antarctica’s treasured gems.
Immerse yourself in New York City’s streetscape at IMM Outlet Mall and step inside the Newsstand installation to enjoy an infinity mirror experience with scores of interactive SALLY inflatable glow-balls that responds to human touch! Fulfil your dream to be a racer on the Tampines Mall Go Kart race track or Junction 8’s high-tech 360° VR race simulator and burn some rubber on the winter tracks.
If puzzles are more up your alley, put your problem-solving skills to the test and navigate your way out of Egyptian and German themed mazes at Lot One Shoppers’ Mall and Bukit Panjang Plaza respectively. Meet LINE FRIENDS characters along the way and emerge from the maze with attractive prizes to be won!
Spot the candy man and be one of 500 people to take home a limited-edition box of sweets at Westgate. To redeem, simply share your photo of the 3.5 metre tall BROWN as a London Toy Soldier and tag @westgatesg and #westgatesg on Instagram.
Don’t miss these opportunities to add pizazz to your festive gift shopping experience with Southeast Asia’s largest LINE FRIENDS World Tour exhibition running from 15 November 2019 to 24 January 2020 across 13 participating CapitaLand malls. Visit our official website from 14 November 2019 for the full details: www.capitaland.com/worldtour.
For locations of city-themed installation and list of activities, please refer to Annex.