• Jump to main navigation
  • Jump to main content
Capitaland
  • About Us
    • Who We Are
    • Our Core Values
    • Board of Directors
    • Awards
  • Our Businesses
    • CapitaLand Investment
    • CapitaLand Development
    • Global Presence
  • Our Impact
    • Sustainability
    • CapitaLand Hope Foundation
  • Media
    • Newsroom
    • Perspectives
  • Careers
Login/Register Singapore
en

Select location and language

Singapore
en
Global
en
Vietnam
en vi
China
zh

Navigation

Capitaland
en

Select location and language

Singapore
en
Global
en
Vietnam
en vi
China
zh
  • About Us
    • Who We Are
    • Our Core Values
    • Board of Directors
    • Awards
  • Our Businesses
    • CapitaLand Investment
    • CapitaLand Development
    • Global Presence
  • Our Impact
    • Sustainability
    • CapitaLand Hope Foundation
  • Media
    • Newsroom
    • Perspectives
  • Careers
  • Homepage
  • ...
  • April
  • Singapore Airlines and CapitaLand embark on rewards partnership

Singapore Airlines and CapitaLand embark on rewards partnership

Singapore, 5 April 2021 – Singapore Airlines and CapitaLand today embarked on a new rewards partnership that will deliver greater value to their members, beginning with the launch of a twoway rewards conversion programme between their respective KrisFlyer loyalty programme and CapitaStar shopping and lifestyle rewards programme. This partnership will allow KrisFlyer and CapitaStar members to redeem their miles and STAR$® for a wide variety of lifestyle and travel rewards. Members can also look forward to more programme benefits such as exclusive CapitaStar shopping, dining and lifestyle rewards on the Kris+ mobile app, with more other perks and privileges made available progressively.

With the conversion programme, KrisFlyer and CapitaStar members are able to convert between miles and STAR$® on the two rewards programmes directly and seamlessly via SingaporeAir.com, the Singapore Airlines lifestyle app Kris+, the CapitaStar mobile app and CapitaStar.com. Conversions can be done digitally, 24/7 on-the-go, at members' convenience.

The partnership presents more choices to members of both programmes as they unlock a wide range of options to use their miles and STAR$®. This includes over 40 KrisFlyer airline partners and more than 180 non-airline partners across 780 partner outlets across Singapore, as well as at 16 participating CapitaLand malls island-wide and on CapitaLand's digital platforms eCapitaMall and Capita3Eats1.

Ms JoAnn Tan, Senior Vice President Marketing Planning, Singapore Airlines, said: "This partnership with CapitaLand, Singapore's largest retail operator, is part of our continuous journey to add new partners to our membership ecosystem. The travel, shopping and lifestyle rewards offered by KrisFlyer, Kris+, and CapitaStar are an excellent complement for one another. This allows us to offer a wider range of dining, retail, travel, and entertainment experiences, for both sets of members."

Mr Reuben Yong, Head of Coalition, CapitaLand Singapore said: "CapitaLand stands as Singapore's largest mall operator and through our shopping and lifestyle rewards programme, CapitaStar, we are committed to expanding our partner perks and privileges to better meet consumers' changing lifestyle needs. We are confident that our collaboration with Singapore Airlines and KrisFlyer will create a more diverse, flexible and holistic rewarding experience for more than 1.1 million CapitaStar members, further strengthening CapitaStar's position as one of Singapore's leading shopping and lifestyle rewards programmes."

"Additionally, as a retail ecosystem provider, we trust that this strategic partnership will help drive further footfall and optimise omni-channel sales conversions to our retailers across CapitaLand malls as well as online at eCapitaMall and Capita3Eats."

To celebrate this launch, 8 lucky members who convert between miles and STAR$® from 5 April to 4 May 2021 will be selected to win 100,000 KrisFlyer miles, equivalent to a round-trip Business Class ticket to Tokyo2, or 1,000,000 STAR$® (equivalent to S$1,000 eCapitaVouchers) for use at more than 2,700 stores across CapitaLand malls island-wide and on CapitaLand's digital platforms eCapitaMall and Capita3Eats. For more information, visit here.

 

Notes:

1 For more information on participating CapitaLand malls, visit https://www.capitastar.com/sg/en/capitastarapp/participating-malls.html.

2 This is based on a Saver award ticket redemption rate.

Download(s)

  • News release
Share

You may also be interested in

MEDIA CONTACT

For media queries, please contact us at

media@capitaland.com

more articles

  • Newsroom
Back to top
Site footer
  • Shop Shop
    • Malls
    • Deals
    • Rewards
  • Stay Stay
    • Residential Developments
    • Lodging
  • Lease Lease
    • Business Parks, Industrial & Logistics Spaces
    • Data Centres
    • Malls
    • Offices
  • Invest Invest
    • CapitaLand Investment
    • CapitaLand Integrated Commercial Trust
    • CapitaLand Ascendas REIT
    • CapitaLand Ascott Trust
    • CapitaLand China Trust
    • CapitaLand India Trust
    • CapitaLand Malaysia Trust
  • More from CapitaLand More from CapitaLand
    • CapitaLand Group
    • CapitaLand Development
    • CapitaLand Hope Foundation
    • Sustainability
    • Careers
    • Art @ CapitaLand
    • Newsroom
    • Awards
    • Follow @CapitaLand on social!
    • API Portal
    • Whistleblowing Policy
  • Find a Property
  • Contact Us
  • Cookie Preferences
  • Privacy Centre

Follow @CapitaLand

  • Instagram
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
×

Cookies consent notice

To use this feature, please click on "Cookie Preferences" in the footer and select "Yes" to consent to functional cookies advertising cookies

Do you wish to change Cookie Preferences?

CapitaLand
Copyright © 2022 CapitaLand