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In 2011, we created the first-ever Cheezo Tea on earth. As the years rolled on, we continued leading the way of tea by presenting new, delectable creations to our audiences. To inject new life into the traditional Chinese tea culture, we brought ingredients such as fresh fruits and brown sugar bobo into play, exploring more possibilities on the way. Then Tea Geek happened - HEYTEA's frontline concept of innovation. It's something beyond unique; it's an ideology, extending not only to the beverages itself, but also to everything surrounding it and interacting with it, socially, culturally, and culinarily. A designated team, armed with creation skills of the highest level, has an intrinsic part of producing hybrid cocktails made of fresh, signature brews and locally-sourced ingredients, all of which are held up by the pursuit of quality.