Products and Services
Founded in 1983, Swatch was originally created as a response to the quart crisis of the 1970s and 1980s, giving rise to fashion watches, revolutionising them from essentially being timekeepers, to fashion statements.
Gaining momentous success from the first Swatch Originals, Swatch’s product line is known for its innovative and unique designs. Since then, Swatch has expanded to multiple countries such as Singapore, Japan, and Australia, establishing itself at the forefront of the fashion watch industry. To date, Swatch is the number one manufacturer of finished watches in the world. The global brand is active in the manufacture of finished watches, jewelry, and watch movements and components; with its spirited design, pioneering technology and momentous success from the first Swatch Originals, Swatch continues to offer a multitude of innovative and unique timepieces.
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