Winning the Customer Loyalty Game?

Do your customers adore you?

In a world where customer sentiment is constantly shifting and consumers have more options than ever before of where to spend their money, loyalty programmes are not working like they used to. With millions of loyalty points sitting dormant today and consumers retracting loyalty, what are the new dynamics of loyalty to consider? How can loyalty programmes weather the challenges of building consumer stickiness? Are coalition loyalty programmes the answer to better customer retention?

Come join us at the CapitaLand Biz+ Series on to learn more on the hot buttons of consumer loyalty.

Date: 6 September 2017

Venue: National Gallery Singapore, Ngee Ann Kongsi Auditorium, B1

Time: 8:30am - 12:30pm

This is an invitation-only event for CapitaLand retailers.  For enquiries, please email Ms Linda Chia at

Time Programme

Registration (at Ngee Ann Kongsi Foyer @ B1) 

 9:00am Welcome Address

Seeing beyond the loyalty illusion: the new languages of loyalty in the Digital Age

Speaker: Ms. Alison Kennedy, Managing Director - ASEAN Lead, Accenture Strategy 


Coalition Loyalty vs Standalone Loyalty Programmes 

Speaker: Ms. Parijat Priyadarshini, Director, Loyalty Business Consulting, Asia, Aimia

 10:10am  Intermission/Teabreak 

Artificial Intelligence: the canvas for improving customer loyalty  

Speaker: Mr. Anmol Arora, Business Director, ViSenze

 11:00am  Panel Discussion 
 11:30am  Lunch
 12:30pm End of Session

Speakers Profile

Ms. Alison Kennedy

Managing Director - ASEAN Lead, Accenture Strategy 

Alison Kennedy leads the Accenture Strategy practice in ASEAN.  In her past 20+ years with the firm, she has advised companies and governments on business strategy across multiple industries. Prior to her current role, she led the strategy consulting practice for Accenture Greater China and was also the Accenture Financial Services lead for consulting across the Asia Pacific region. She is a member of the global Accenture Leadership team and throughout her career, she has been based in London, Tokyo, Beijing, Hong Kong and Singapore.

Ms. Parijat Priyadarshini

Director, Loyalty Business Consulting, Asia, Aimia

As Head of Loyalty Business Consulting in AIMIA, Parijat Priyadarshini brings in a combination of experience across strategy consulting, analytics and market research. She has initiated the delivery of consulting projects in the Singapore office across multiple industries and countries, leading cross geography teams for end-to-end project implementation. Her team of experts design standalone and coalition loyalty engagements, with focus on data as a primary input and objective of loyalty. Pari has specific expertise on data-driven engagement, loyalty strategy across industries (retail, fuel, telco, banking, insurance, airport, CPG, pharma), and program impact generation.

Mr. Anmol Arora

Business Director, ViSenze

Anmol Arora is the Business Director at artificial intelligence company, ViSenze. In his role, Anmol leads operations and strategic direction for the company and is tasked with defining new product offerings that align with strategic objectives and drive revenue for digital businesses. Prior to ViSenze, Anmol worked as the managing director of APAC for ZEDO, where he was responsible for accelerating the growth of operations in Southeast Asia, Australia, and India. Recognized for his contributions to the digital industry, he was awarded Asia’s Most Influential Digital Media Professional by CMO Asia in 2015. Anmol is an engineer by training, is passionate about internet technologies, and appreciates the disruptive nature of digital businesses that help marketers build sustainable and transparent relationships with their consumers across digital channels.