Innovation

CapitaLand Investment continually innovates to achieve operational efficiencies, improve customer engagement, and accelerate the growth of our businesses – all to create greater value and deliver sustainable returns to our investors.

We invest in technologies such as robots, facial recognition, and digital twin technology for smart facility management to increase productivity and deliver quality customer experience.

We also leverage data analytics to anticipate and understand customer needs, as well as develop targeted strategies to increase revenue.

  • Retail & Workspace Digital Platforms

    We integrate multi-level consumer offerings and strengthen our retail ecosystem through omnichannel capabilities to boost sales through CapitaStar. With CapitaStar@Work, we elevate workspace experiences through phygital engagements.

  • Lodging Digital Platform

    Through the Ascott Star Rewards (ASR) loyalty programme, discoverasr.com and the Discover ASR mobile app, we are able to boost revenue growth, increase guest satisfaction, raise productivity due to integrated systems, and tap on advanced analytics to make smart business decisions.

  • Intelligent Building Platform

    An Internet of Things (IoT) platform is implemented across our commercial, retail, and lodging assets. The platform gathers real-time data from thousands of sensors that track building energy consumption and perform systems monitoring.

    It enables our operation and engineering teams to have complete view of building systems and equipment status, allowing us to identify ways to save energy, improve productivity and enhance customer experience.

  • We adopt artificial intelligence to generate insights to sharpen our decisions on investment & asset management, sales & marketing, and operations. These insights enable us to:
  •  evaluate potential investment opportunities.

    determine the optimal space allocation for the unit types at our lodging properties.

    identify optimal tenant mix at our commercial and retail properties.

    develop targeted sales and marketing strategies and improve customer experience.

Innovation is key to CLI’s business and culture as we seek to deliver sustainable value to our stakeholders. 

  • As a global sustainable real estate leader, CapitaLand plays an active role in shaping a climate-resilient and resource-efficient built environment. Through initiatives such as the CapitaLand Sustainability X Challenge, CapitaLand Innovation Fund and Smart Urban Co-Innovation Lab, CLI has been partnering with innovators from around the world and supporting startups in the development and commercialisation of their technologies to green the Group’s portfolio and create a future-ready built environment.