CapitaLand ramps up eCapitaMall and Capita3Eats to help more retailers achieve bricks and clicks sales post-COVID-19
More than 280 online merchants have signed on both digital platforms within three weeks of launch
Singapore, 23 June 2020 – Even as most of CapitaLand’s shopping mall tenants have reopened or are progressively gearing up to reopen their physical stores under Singapore’s Phase 2 Safe Transition, CapitaLand is ramping up its twin digital platforms eCapitaMall and Capita3Eats (pronounced as “capita-treats”), with a vision to help more retailers achieve bricks and clicks sales in a post-COVID-19 era. Since launching on 1 June 2020 via CapitaStar app, both platforms have signed on more than 280 online merchants from CapitaLand’s retail ecosystem, and are on track to onboard 500 online merchants by the end of 2020.
Mr Chris Chong, Managing Director, Retail, CapitaLand Singapore, said: “As a retail ecosystem provider, CapitaLand is committed to partnering our retailers in adapting to the post-COVID-19 new normal. One key focus area is helping retailers take advantage of the opportunities arising from the strength of CapitaLand’s online presence to drive sales to their physical stores. With this objective in mind, we launched eCapitaMall and Capita3Eats to connect retailers with shoppers digitally 24/7. In addition to generating online sales, CapitaLand’s twin digital platforms support retailers in enhancing their in-store customer experience with pre-ordering and click-and-collect options.”
“Since launching eCapitaMall and Capita3Eats three weeks ago, we have been encouraged by the positive reception from shoppers, as well as retailers alike who are keen to tap the more than one million CapitaStar members in Singapore and marketing reach through CapitaLand’s extensive physical network. We are excited to further enhance the shopping experience and features on both platforms to ensure that retailers and shoppers benefit from CapitaLand’s retail offerings, online and offline.”
"As a retail ecosystem provider, CapitaLand is committed to partnering our retailers in adapting to the post-COVID-19 new normal. One key focus area is helping retailers take advantage of the opportunities arising from the strength of CapitaLand’s online presence to drive sales to their physical stores."
eCapitaMall
eCapitaMall, CapitaLand’s curated digital mall in Singapore now features over 130 merchants offering more than 18,000 SKUs (stock keeping units) across a wide range of categories including fashion, beauty, electronics, hobbies and home & living. eCapitaMall shoppers have the flexibility of browsing online before purchasing in-store or browsing in-store before purchasing online. For greater convenience, they may either choose to receive their purchases through home delivery or pick up in-store.
Merchants who marked their ecommerce debut in Singapore via eCapitaMall include fitness gym and boutique spa Amore Fitness, medical aesthetic clinic Dr Haach, homeware and home décor store HOOGA, movie memorabilia store House of Mr Popcorn by Golden Village, women’s fashion label iROO, nails care salon Nailz Treats, fashion footwear brand STACCATO and traditional Chinese medicine and healthcare store Sinchong. Boutique fashion and jewellery stores Craft Jewellery and Le Pommier also embarked on online sales through eCapitaMall.
Adding to eCapitaMall offerings are familiar favourites including one-stop watch store City Chain, designer furniture store Grafunkt, menswear label HUGO, footwear and apparel brand Hush Puppies, premium jeweller Love & Co., cosmetics and beauty brand LUSH, chocolatier and confectionary Morozoff, Japanese retailer MUJI, eyewear store OWNDAYS, womenswear label SABRINAGOH, and luxury fashion house Shanghai Tang.
Capita3Eats
Capita3Eats, Singapore’s first mall-operated three-in-one food ordering platform, now offers a rich variety of culinary delights from over 85 F&B brands, and with many more to look forward to in July.
These include yuzu-infused Japanese ramen from Afuri, sous vide protein bowls from Fireless Kitchen, vegetarian fusion fare from Flavours by Sauté, Peranakan cuisine from Godmama, urban Korean-food such as sizzling bokkeumbaps by Hongdae Oppa, Korean-style sandwiches from Isaac Toast, Chinese cuisine from Nanjing Impressions, hot and cold tapas by Octapas Spanish Tapas Bar, North Indian cuisine Shahi Maharani, artisanal coffee from The Coffee Academics, Taiwanese fruit teas and street food from Typhoon Café, hearty local favourites like Ya Hua Bah Kut Teh and cocktails to impress from Zouk Singapore and Red Tail.
Capita3Eats diners can fulfil their food orders in three ways – delivery, takeaway or dine-in. The dine-in feature will be enabled in later part of July. Either way, diners will find new treats at their fingertips, with the plethora of eateries across CapitaLand malls. Platform exclusives such as menu specials and discounts on takeaways are also available, so diners can search for the best deals on Capita3Eats.
Please refer to the Annex for quotes from retailers featured on eCapitaMall and Capita3Eats.
Attractive launch promotions
CapitaStar members can earn instant STAR$® for every transaction on both eCapitaMall and Capita3Eats. From 3Q 2020 onwards, they will have the added flexibility to pay on these online platforms using eCapitaVoucher.
To enjoy 20% off on eCapitaMall purchases, simply key in the promo code “ECM20” at checkout. From 20 June to 2 July 2020, shoppers stand to enjoy a 10X STAR$® on all spend across on eCapitaMall. Shoppers can also earn up to additional 5% rebate (awarded in 10X STAR$®) on eCapitaMall purchases with the American Express CapitaCard.
To skip crowds and order ahead on Capita3Eats, enjoy free delivery with a minimum order of S$30 or earn 5X STAR$® on takeaway orders from participating eateries from 1 June to 31 July 2020. From 20 June to 2 July 2020, diners can also earn 10X STAR$® on all takeaway orders at participating eateries, with no minimum spend required. Terms and conditions apply for all promotions.
For more information, login to CapitaStar app or visit eCapitaMall at www.ecapitamall.com and Capita3Eats at www.capita3eats.com.