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• CapitaLand teams up with award-winning Chinese illustrator, Tang Yiqi to captivate shoppers with a 15-metre-long Fortune Snake art installation.
• Unlock prosperity and rewards through an interactive augmented reality (AR) experience featuring artistic auspicious elements inspired by the Fortune Snake art piece, and send personalised digital New Year cards with greetings powered by AI.
• Discover springtime splendour and immerse in the beauty of colourful festive decorations at 17 CapitaLand malls

Singapore, 8 January 2025 – CapitaLand welcomes the Year of the Snake with ‘Weaving Prosperity and Joyous Abundance at CapitaLand Malls’, a vibrant showcase of springtime splendour across 17 CapitaLand malls from 1 January to 12 February 2025. Featuring a seasonal art installation titled Fortune Snake, magnificent festive decorations, an interactive AR experience, delectable rewards, and limited-edition treats, the festivities promise to bring fortune-filled blessings to shoppers of all ages.

WEAVE YOUR PATH OF LUCK WITH THE REMARKABLE FORTUNE SNAKE INSTALLATION
8 – 26 Jan at Funan | 27 Jan – 12 Feb at CQ @ Clarke Quay

SEND PERSONALISED DIGITAL NEW YEAR CARDS WITH GREETINGS POWERED BY AI IN AUGMENTED REALITY EXPERIENCE 

Adding an exciting twist, shoppers will get to experience Tang Yiqi’s art in another dimension through the magic of interactive augmented reality via WebAR anywhere, anytime! Shoppers can explore the intricate motif designs and symbolic elements from the Fortune Snake art installation through virtual animations, send personalised digital New Year cards with greetings powered by AI, and unlock up to 10 Million STAR$^® worth of rewards!

Discover more about the interactive AR experience in Annex D.

Shoppers can also gift family and loved ones digital red packets in amounts between S$10 to S$500 via the CapitaStar app this Lunar New Year. These eco-friendly digital red packets make gifting convenient and contribute to a greener world. Featuring designs inspired by the Fortune Snake by Tang Yiqi, the digital red packets add an artistic and thoughtful touch to the Lunar New Year celebrations. 

To make this Lunar New Year even more memorable, CapitaLand is offering a charming sticker pack across Instagram, Facebook, WhatsApp, and Telegram, featuring festive icons—perfect for sharing warm New Year wishes and spreading good fortune to loved ones near and far! 

For more information on the rewards, stickers, and digital red packets, please refer to Annex G.

SNAP PROSPEROUS MOMENTS AT FESTIVE DISPLAYS ACROSS CAPITALAND MALLS

Embracing the festive spirit of the Year of the Snake, CapitaLand malls have been transformed with a vibrant new look, adorned with ornate Lunar New Year decorations that create photo-worthy spots. Shoppers can discover the splendour of springtime and immerse in the magnificent festive decorations infused with Tang Yiqi's artistry. The festive displays incorporate iconic auspicious motifs from the Fortune Snake art installation, including elegant depictions of peonies, Ruyi knots, and pineapples. More details on the festive decorations are available in Annex E.

Designed to provide the perfect backdrop for festive memories, shoppers can strike their best pose at these whimsical displays and stand a chance to win 88,888 STAR$^® by sharing the photo on Instagram and tagging @CapitaLandMallsSG. For full details of the contest, please refer to Annex C.

FILL THE NEW YEAR WITH ABUNDANT REWARDS, EXCLUSIVE LIMITED-EDITION TREATS, AND FUN SURPRISES!

From 2 to 28 January, shoppers can indulge in the festivities while enjoying exclusive chances to redeem eCapitaVoucher with a minimum spend of $60 and $150 at participating CapitaLand malls.

For those who dream of gliding into the New Year with style, CapitaLand is turning up the fun with Spend and Win Big - Draw #3, offering a golden opportunity to win a sleek SUBARU CROSSTREK e-Boxer Hybrid (with EyeSight Technology). Simply spend a minimum of $60 in a single receipt at participating malls, and 10 lucky consolation prize winners will also walk away with $250 eCapitaVoucher each.

Add a delightful touch to your celebrations with the exclusive NESCAFÉ^® Dolce Gusto^® pop-up store at Bugis Junction and the Nespresso boutique and kiosk at Raffles City and Westgate. Explore a selection of premium coffee, stylish machines, and specially curated Lunar New Year bundles for a rewarding shopping experience. More information can be found in Annex F.

In addition to these exciting promotions, there will be a lineup of special events and engaging activations across participating CapitaLand malls, featuring heart-pounding lion dance performances, the MUJI Chinese New Year pop-up, and Top Spender Rewards, among many others. For more details on mall events, please refer to Annex H.

PROSPERITY BEYOND THE BORDER: "THE LINE TO WONDERLAND"

CapitaLand’s festivities extend beyond Singapore, with CapitaLand China presenting its annual signature campaign, “Kai Xin Season (心季)”, under the enchanting theme “The Line to Wonderland”. Running from 1 December 2024 to 16 February 2025, the campaign spans major holidays including Christmas, New Year's Day, and the Spring Festival, bringing delightful and enriching experiences to shoppers across 40 CapitaLand malls in 19 cities.

As part of the festivities to welcome the Year of the Snake, CapitaLand China has incorporated snake-themed lucky cards as iconic symbols of prosperity and fortune. These lucky cards echo the artistry of CapitaLand Singapore’s Fortune Snake art installation, creating a meaningful cross-border thematic connection. This synergy between the two markets reflects CapitaLand’s unified vision of seamlessly blending art, culture, and innovation, while celebrating tradition in a modern and creative way.

Main celebrations will take place at CapitaMall JinNiu in Chengdu and CapitaMall Xizhimen in Beijing, with additional festivities at locations such as CapitaMall SKY+, CapitaMall YuJinCheng, Raffles City Shenzhen, and Raffles City Chengdu. Enhancing the celebration further, an engaging online experience called "The Machine to Wonderland" will be launched, offering shoppers the opportunity to interact with Artificial Intelligence (AI) and create personalised "Wonder Wish Cards" in a memorable and unique way.

Find more information on CapitaLand China’s “The Line to Wonderland” activations in Annex I