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Ho Chi Minh City, 2 June 2021 – CapitaLand Vietnam and CapitaLand’s philanthropic arm, CapitaLand Hope Foundation (CHF), together with CapitaLand’s wholly owned lodging business unit, The Ascott Limited (Ascott), have launched a "Spread Love, Share Hope" campaign to raise awareness and rally the community to support the social development of underprivileged children in Vietnam.  The campaign also marks the 10^th anniversary of CHF’s Hope Schools initiative in Vietnam since its first CapitaLand Quang Yen Primary Hope School in the Phu Tho province in 2011. 

The "Spread Love, Share Hope" social media campaign and book donation started on 19 May 2021.  Within two weeks, the campaign received strong response from the public, achieving CapitaLand Vietnam’s initial pledge of VND500 million (approximately US $21,000).  In support of this, CapitaLand Vietnam is doubling its pledge to VND1 billion (approximately US $43,000).  The funds raised will go to enhancing school facilities in Son Dong and Luc Nam districts of Bac Giang province.  The donated books will be delivered to CapitaLand Hope Schools across Vietnam.

Mr Ronald Tay, Chief Executive Officer of CapitaLand Vietnam says: “As a responsible real estate company, CapitaLand Vietnam has been contributing to the communities in which we operate.  Corporate social responsibility is an important part of CapitaLand Vietnam’s corporate culture.  Through CapitaLand’s philanthropic arm, CapitaLand Hope Foundation, we have been supporting the education, shelter and healthcare needs of underprivileged children in Vietnam.  Since our first Hope School in Vietnam 10 years ago, we have worked closely with our network of Hope Schools and partners to ensure underprivileged students are able to receive access to proper education and have a brighter future.  CapitaLand Vietnam remains committed to the long-term development of Vietnam’s economy and the community.  Through our "Spread Love, Share Hope" campaign, we aim to raise awareness within the community on the importance of social growth and development of underprivileged children.  We thank our partners and the community who have joined us to elevate our contribution towards providing better opportunities for our beneficiaries.”

For the ‘Spread Love, Share Hope’ campaign, CapitaLand Vietnam produced an animated music video (MV) titled “The Sower”.  The MV was officially released on CapitaLand Vietnam’s Facebook Page on 19 May 2021 and aimed to help the community understand the challenges faced by underprivileged children.  The MV has since gained wide public attention with 1.7 million views and more than 38,000 shares after just two weeks of the launch.  The success of the campaign launch was contributed by singer Hoang Dung, composer Hua Kim Tuyen, key influencers like Helly Tong, as well as partner such as Utopia Creative Studio.

Campaign information:

From now until 7 July 2021, the public can still support CapitaLand Vietnam’s ‘Spread Love, Share Hope’ campaign through the following ways:

1)    SPREAD LOVE by sharing “The Sower” MV from CapitaLand Vietnam’s Facebook Page to friends and loved ones with the hashtag #thesower.  The MV is available here:  http://bit.ly/spreadlove-sharehope   

2)   SHARE HOPE by donating books (suitable for children under 12) at the book collection booths at: http://bit.ly/spreadlove-sharehope-bookboothlocation

CapitaLand Vietnam’s commitment to community development in Vietnam over the decade

Over the past ten years, CapitaLand Vietnam and CHF have contributed to build and renovate four CapitaLand Primary Hope Schools and Kindergartens in Vietnam.  CapitaLand Quang Yen Primary Hope School in Phu Tho province, which was completed in 2011 and is the first Hope School in Vietnam, comprises a two-storey school block with 10 classrooms and a library-cum-reading room.  The three other Hope Schools in Vietnam are CapitaLand Thanh Phuoc Primary Hope School in Long An province, CapitaLand Le Xa Hope Kindergarten in Hung Yen province and CapitaLand Tan Tay Hope Kindergarten in Long An province.  They were opened in 2015, 2018, 2019 respectively.

In December 2020, CapitaLand Vietnam and CHF kickstarted the ‘CapitaLand Nutrition for Children’ programme to promote good health in children and raise awareness of the importance of consuming milk in their daily diet.  Over two months, 64,000 glasses of milk were provided to more than 1,400 children across the four CapitaLand Hope Schools in Vietnam.

CapitaLand Vietnam and CHF regularly support the education needs of the underprivileged students at the Hope Schools with the provision of school bags, learning tools and scholarships.  A strong advocate for volunteerism, CapitaLand Vietnam and CHF also organise volunteer activities such as ‘CapitaLand Volunteer Day’ and ‘International Volunteer Expeditions’ at the Hope Schools.  

About CapitaLand Vietnam (www.capitaland.com/vn)

CapitaLand Vietnam is a business unit of CapitaLand, one of Asia’s largest diversified real estate groups. After 27 years of operation in Vietnam, CapitaLand’s portfolio in Vietnam comprises two integrated developments, close to 8,600 quality homes across 15 residential developments, one retail mall as well as about 7,300 lodging units in 30 properties across 10 cities - Ho Chi Minh City, Hanoi, Hai Phong, Halong, Hoi An, Danang, Binh Duong, Cam Ranh, Nha Trang and Vung Tau.

In line with CapitaLand’s credo ‘Building People. Building Communities.’, the Group is committed to contribute to the Vietnamese economy by seeking opportunities to expand its presence in the country. CapitaLand will also continue to hire and nurture a strong local team, exchange knowledge and skills with local partners, and contribute to the local communities’ underprivileged children and environment through corporate social responsibility efforts. CapitaLand Hope Foundation, the philanthropic arm of CapitaLand, has been donating to build four CapitaLand Hope Schools for underprivileged children in Phu Tho, Long An and Hung Yen Province.

About CapitaLand Hope Foundation (www.capitalandhopefoundation.com)

CapitaLand Hope Foundation, the philanthropic arm of CapitaLand, was established in 2005 to further CapitaLand’s community development commitment to ‘Building People. Building Communities.’, by recognising that the long-term success of the company’s business is closely intertwined with the health and prosperity of the communities in which it operates.

Every year, CapitaLand allocates up to 0.5% of its net operating profit to CapitaLand Hope Foundation. The Foundation is a registered charity in Singapore which promotes the social growth and development of vulnerable children with respect to their education, healthcare and shelter needs. The Foundation also strives to improve the quality of life for the vulnerable elderly through healthcare, deeper social integration and better living conditions. Going beyond donations associated with charitable giving, the Foundation also focuses on giving time and attention to its beneficiaries through advocating volunteerism. The strong commitment of volunteers embodies CapitaLand’s mission to care for and contribute to the economic, environmental and social development of communities.

About The Ascott Limited (www.the-ascott.com)

The Ascott Limited is a Singapore company that has grown to be one of the leading international lodging owner-operators. Ascott’s portfolio spans more than 190 cities across over 30 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA.

Ascott has more than 70,000 operating units and about 51,000 units under development, making a total of more than 121,000 units in over 770 properties.

The company’s serviced apartment, co-living and hotel brands include Ascott The Residence, The Crest Collection, Somerset, Quest, Citadines, lyf, Préférence, Vertu, Harris, Citadines Connect, Fox, Yello, Fox Lite and POP!.

Ascott’s loyalty programme, Ascott Star Rewards, offers exclusive benefits to its members when they book directly with Ascott for their stays at its participating properties.

Ascott, a wholly owned subsidiary of CapitaLand Limited, pioneered Asia Pacific's first international class serviced apartment with the opening of The Ascott Singapore in 1984. Today, the company boasts over 30 years of industry track record and award-winning brands that enjoy recognition worldwide.

Follow @CapitaLandVietnam on social media

Facebook: @capitalandvietnam / facebook.com/capitalandvietnam

YouTube: @capitaLandinvietnam / youtube.com/capitalandinvietnam