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Founded by South Korean beauty conglomerate - Amore Pacific in 2000, Innisfree is an all-natural beauty brand which advocates environmental preservation and sustainable-community sourcing. The beauty chain conceived on the philosophy of spreading the natural benefits of agrarian plants in Jeju Island, an island off the South Korean Peninsula. Since its launch, Innisfree has trail blazed across the world, establishing 741 stores in key regions such as Singapore, Thailand, Malaysia, India, Hong Kong and China.
Innisfree is the legacy of Suh Sung Hwan, a beauty visionary who had the foresight and perseverance to study the remarkable benefits of green tea cultivated on the nutrient-rich, volcanic island of Jeju. Green tea is one of the world’s most potent anti-oxidants, infused with Innisfree’s patented formula, it is the ultimate indulgence in achieving authentically nourished skin. In addition, Innisfree is recognised for its comprehensive green ethos where all product packaging and designs are made from eco-friendly and sustainable materials. To underline this commitment, Innisfree started the Eco-Handkerchief campaign which promotes the use of handkerchiefs instead of tissue paper.
It is no surprise that one of Innisfree’s most successful range of products would be its Green Tea Line which features concentrated serums made from 151 organic green tea leaves. The serum offers intense moisture benefits and often fly off shelves in Seoul.
Visit Innisfree at Bedok Mall and understand the story behind Korea’s first natural beauty brand.
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