The British label – Superdry, is the creative collaboration between fashion veterans – Julian Dunkerton and James Holder. In 2003, Julian began his foray into fashion with a small stall at Cheltenham market selling Americana-inspired, vintage-looking clothing. After an inspirational trip to Tokyo, the duo bonded quickly over their obsession with the product. By incorporating high-quality fabrics with Japanese typography and graphics, Superdry evolved into a Cult clothing brand. Currently, Superdry has a growing presence around the world, operating over 515 dedicated stores in countries such as Australia, India, Saudi Arabia, Taiwan, Hong Kong, Thailand and Singapore. 

Superdry was established on its core ethos to offer design, quality and value through its intricately-detailed designs, exquisite fabrics and British tailored cuts. The brand is a modern sartorial phenomenon, featuring faux-sporty discretely logo-ed clothes which are ubiquitous yet anonymous. The precedent UK brand also accentuates a “future classic” theme which successfully integrates longevity with overtly branded fashion to the market. 

Superdry also epitomises ethical sourcing, procuring its materials from suppliers that comply with Superdry’s assessment criteria for Organic Cotton and Renewable Electricity. In addition, the fashion house respects animal welfare and biodiversity conservation by using down and synthetic fillers, ensuring that animals are not subjected to unnecessary harm. 

Visit Superdry at Funan and experience British designs infused with the spirit of Japan!

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