Curl Up to Purr-fect Moments at Southeast Asia’s First-Ever Mofusand Festive Takeover at CapitaLand Malls!

 

  • This Christmas, CapitaLand unwraps Southeast Asia’s largest Mofusand Holiday campaign
  • The charming, whimsical world of Mofusand lands in Singapore, the first country in Southeast Asia to host a Mofusand-themed Christmas!
  • 17 CapitaLand malls and multiple workspaces transform into fur-bulous wonderlands based on the Mofusand themes: ‘Board Shark’, ‘Fruit Meow’, and ‘Coffee and Donuts’, featuring eye-catching photo spots and heartwarming holiday surprises
  • Shoppers can enjoy Mofusand merchandise, AR filters, and mascot meet-and-greets with Shark Meow costume character for a sleigh-load of fun

05 Nov 2025

Mofusand KV

Singapore, 4 November 2025 – This Christmas, CapitaLand malls will host a Mofusand-themed festive takeover, marking Singapore as the first market in Southeast Asia to welcome the beloved Mofusand characters on such a grand scale. The excitement first began with a surprise teaser trail in October, when a supersized eight-metre Mofusand inflatable and 25 adorable Mofusand cats made unexpected appearances across CapitaLand malls, sparking fan anticipation and buzz islandwide. 

Building on the city’s love for whimsical holiday magic, CapitaLand is unwrapping Southeast Asia’s first and largest Mofusand Holidays, an exciting celebration set to be the cutest highlight of the season! From 5 November, 17 CapitaLand malls and multiple workspace properties will come alive as playgrounds for Mofusand’s most endearing whiskered friends, transforming everyday spaces into purr-fectly whimsical wonderlands.

Shoppers can look forward to enchanting Mofusand pop-ups across CapitaLand malls, each bringing to life one of three playful holiday themes. They can also dive into splashing adventures with cats dressed in cheeky shark costumes in the Board Shark theme, soak up tropical vibes with sun-kissed felines in Fruit Meow, or cosy up café-style with the sweet charm of Coffee & Donuts.

For the ultimate adventure, Bugis Junction will take centre stage as it transforms into a full-fledged Mofusand experience – the only location in Singapore where all three themes come together in one immersive setting, making it a must-visit stop for fans and families alike! For show-stopping visuals, the much-loved supersized eight-metre Mofusand inflatable will also make its return, this time to Capital Tower and Plaza Singapura.

Towering as Raffles City Singapore’s festive showstopper, the eight-metre-tall Mofusand Christmas Tree inflatable will instantly capture the hearts of passersby. Adorned with baubles, snowflakes and a golden star topper, the oversized whiskered friend with a bright red ribbon tied in a festive bow brings a dose of delightful cheer to the city centre. More than just a photo-worthy backdrop, it sets the stage for playful holiday magic, inviting families, friends, and fans to create memories together – a signature meow-ment of this year’s Mofusand festive takeover. Adding flavour to the festivities, Raffles City Singapore will unveil Mofusand’s first F&B collaboration outside Japan with Sushi Tei, launching on 5 November. The exclusive themed menu debuts only at Sushi Tei Raffles City for one week before reaching other outlets, featuring kawaii Mofusand-inspired dishes and décor.

“CapitaLand is delighted to launch Southeast Asia’s first-ever Mofusand-themed Christmas campaign.  Our initiative to foster this festive and playful experience across numerous CapitaLand malls and workspaces reflects our ability to create immersive retail destinations that build emotional connections with shoppers. By partnering with beloved IPs like Mofusand, we continue to strengthen our leadership in experiential placemaking in line with our commitment to bring fresh, emotionally resonant experiences to our communities. This festive season, we are excited for shoppers to embark on an enchanting journey filled with surprises, including the stunning eight-metre-tall Donut Meow Mofusand roving across our malls. At Raffles City Singapore, fans can also marvel at the city's most adorable Mofusand 'Christmeow' tree - a must-visit destination that captures the heart of the holidays,” said Ervin Yeo, Group Chief Strategy Officer & Chief Executive Officer, Commercial Management, CapitaLand Investment.

“We’re delighted to collaborate with CapitaLand on Mofusand’s first Christmas theme retail promotion in Southeast Asia,” said Taro Morishima, President and CEO of Spiralcute International, which manages the Mofusand brand globally. “Our goal has always been to share joy through these softly expressive, playful cats and this festive takeover invites fans to experience the world of Mofusand in new and delightful ways – from themed décor to mascot appearances, there’s so much for fans to look forward to this holiday season”.

ABOUT MOFUSAND

Mofusand is a cat art series that originated on social media, created by Japanese illustrator Juno. It captures the mischievous charm of cats in absurdly adorable ways - and its soft, sophisticated illustration style and wordless humour have made it universally shareable and instantly lovable.

Tree at Raffles City

Eight-metre-tall Mofusand Christmas Tree inflatable at Raffles City Singapore

Paw-sitively Unmissable Christmas Experiences

Enter a Whimsical World of Mofusand Decor & Dreamy Zones!

This festive season, 17 CapitaLand malls will transform into enchanting wonderlands, each featuring irresistible photo spots across three whimsical themes. The festive adventure begins at Aperia Mall, Bugis+, Lot One, Sengkang Grand Mall, and Tampines Mall, where the Fruit Meow wonderland comes to life. Adorably cute Mofusand cats don playful fruit costumes such as bananas, strawberries and watermelons while they frolic amidst fruit stalls and sparkling decorations, inviting shoppers to capture refreshing moments that are as juicy as they are adorable.

The festive fun then takes a splash at Bedok Mall, Bukit Panjang Plaza, CQ @ Clarke Quay, IMM, and Kallang Wave Mall with the Board Shark theme. Here, Mofusand cats cosplay in shark costumes while lounging on beach benches, riding giant waves in life buoys and bouncing beach balls. A glowing, festive tree adds sparkle to this seaside-inspired playground, creating a photo-worthy setting where shoppers can dive into a world of playful, surfside holiday cheer.

Rounding out the magical adventure, the journey continues to a scene overflowing with cosy sweetness at Funan, Junction 8, Plaza Singapura, SingPost Centre, and Westgate, where the Coffee & Donuts zone awaits. Shoppers can spot Mofusand cats, playfully snuggled in giant donuts, strike a pose beside giant pink coffee cups, and explore charming props such as a festive telephone booth and a glowing green tree. Every corner is designed to delight the senses and offer a picture-purrrfect holiday moment.

For the Ultimate Fur-tastic Festive experience, Bugis Junction will bring all three whimsical themes together under one roof, offering shoppers the chance to explore the full spectrum of immersive Mofusand magic. Fans can also look forward to the much-anticipated return of the supersized 8-metre-tall Donut Meow inflatable at Capital Tower and Plaza Singapura, promising even more fun and photo opportunities this season. 

More information on the Festive Decorations and Experiences can be found in Annex A.

To make the holidays even more purr-fect, CapitaLand Malls will also launch The Festive Fur-tography Contest, inviting shoppers to capture their most adorable holiday moments with the Mofusand displays across 17 malls. Participants stand a chance to win $50 eCapitaVoucher by posting their photos on Instagram while tagging @CapitaLandMallsSG. 

More information on the Social Media Contest can be found in Annex B.

 

Bugis

Ultimate Fur-tastic Festive Mofusand Holidays experience, Bugis Junction

Plaza Singapura

Coffee and Donuts, Plaza Singapura

Aperia

Fruit Meow, Aperia Mall

Purr-sonal Meet & Greet Experience

Don’t miss the first-ever Mofusand mascot appearances outside Japan! Key in reward code <MEETMOFU> on the CapitaStar app to redeem an exclusive meet-and-greet photo pass eVoucher and snap purr-fect photos with the Shark Meow!

Meet & Greet Sessions: 

Timing: 3 Sessions per day (1pm, 4pm, 7pm)

Locations:

  • 6 Dec (Sat): Bugis+
  • 7 Dec (Sun): SingPost Centre
  • 12 Dec (Fri): Tampines Mall
  • 13 Dec (Sat): Funan
  • 14 Dec (Sun): Westgate
  • 19 Dec (Fri): Lot One
  • 20 Dec (Sat): Plaza Singapura
  • 21 Dec (Sun): Junction 8

Discover Mofusand’s Exclusive Pop-Up Stores!

Singapore is about to get a whole lot cuter as six Mofusand pop-up stores spring to life across the island. From November, fans can explore interactive photobooths, play claw machines, secure Mofusand merchandise such as apparel and lifestyle accessories, and enjoy special purchase-with-purchase treats – perfect for gifting or keeping as a sweet collectible. Be sure to snag the mofusand Exhibition Teddy Bear Meow Mascot plushies and keychain – adorable limited-edition designs brought in from Japan and available only in Singapore. Whether you start your adventure at Bugis+ or Funan, continue the fun at Westgate or Junction 8, or round off the journey at Plaza Singapura and Bugis Junction, each pop-up promises a wonderful experience that’s impossible to resist. Don’t miss your chance to bring a little Mofusand joy home!

  • Bugis+, 5 - 30 Nov 2025 
  • Funan, 17 Nov - 28 Dec 2025 
  • Westgate, 1 Dec 2025 - 11 Jan 2026
  • Junction 8, 15 Dec 2025 - 25 Jan 2026 
  • Plaza Singapura, 29 Dec 2025 - 8 Feb 2026 
  • Bugis Junction, 12 Jan - 22 Feb 2026

More information on the Pop-up Stores and exclusive Purchase-with-Purchase Premiums can be found in Annex C.

Bring Moufsand to Life with AR Filters

Add festive holiday cheer to the season with the adorable Mofusand AR filters, available in three delightful themes: Fruit Meow, Board Shark, and Coffee & Donuts. Fans can twin with the playful cats in matching headgears, add a touch of animation to their selfies, strike the purr-fect poses, and create kawaii moments to share with friends.

Raffles City Singapore x Sushi Tei Collaboration

📍 Raffles City Singapore | 5 Nov 2025 - 5 Jan 2026

Indulge in Mofusand’s first Japanese F&B restaurant collaboration outside Japan in Southeast Asia! From 5 November, diners can look forward to an exclusive Mofusand × Sushi Tei takeover, available only at Sushi Tei Raffles City Singapore for one week before it is rolled out across other outlets islandwide. The restaurant will be transformed with charming Mofusand-inspired décor and serve playful creations such as Neko Ebi Roll, Tochigi Wagyu Steak, as well as kawaii-themed desserts, drinks, and more – to offer fans a dining experience as adorable as it is delicious.

Rewards

eCapitaVoucher gifting Mofusand sleeve designs

Festive Rewards & Shopper Exclusives

Across all malls, enjoy exclusive spend-and-redeem rewards and purchase-with-purchase (PwP) premiums, redeemable with a minimum spend. Shoppers can look forward to exclusive Mofusand premiums, making them highly collectable and adding a playful twist to festive shopping. 

Fans can also join social media contests, spread festive cheer through CapitaStar gamified experiences, or gift loved ones with eCapitaVoucher. Don’t forget to download the limited-edition Mofusand greeting stickers on Instagram, Facebook, WhatsApp, and Telegram!

Festive Gamification Fun: Mofusand Holidays with CapitaStar

From 5 November to 31 December 2025, shoppers can join in the festive fun through the CapitaStar app’s end-of-year gamification campaign. Simply spend a minimum of $50 with eCapitaVoucher or Mastercard at participating malls, or buy or gift a minimum of $50 eCapitaVoucher to unlock Mofusand stamps and eCapitaVoucher rewards. Collect and exchange Mini-Stamps to unlock exciting Mofusand Stamps and exclusive eCapitaVoucher bonuses. The more you shop, the more festive surprises you’ll uncover — making every visit a rewarding one!

More information on the Shopping promotions, Festive gamification & stickers can be found in Annex D.

Get ready to discover festive cheer across CapitaLand malls islandwide, where holiday surprises, interactive activities, and magical moments await at every corner. 

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