Ascott inks new partnerships to offer more perks to Ascott Star Rewards members
Ascott inks new partnerships with CapitaStar and credit cards to offer more perks to Ascott Star Rewards members
New Ascott Star Rewards status match programme woos existing members from other hospitality groups with elite membership status
Singapore, 7 September 2020– CapitaLand’s wholly owned lodging business unit, The Ascott Limited (Ascott) is offering members of its loyalty programme, Ascott Star Rewards (ASR), more perks through a points exchange initiative with CapitaStar, Singapore’s leading lifestyle and shopping rewards programme. Ascott has also launched a new ASR membership status match initiative that will enable existing ASR members and members of other hospitality loyalty programmes to accelerate their progress to higher ASR membership tiers to enjoy even more benefits.
“Riding on the successful launch of the ASR points purchase feature1 in June 2020, Ascott is harnessing the scale of two key rewards programmes within the CapitaLand Group to cross-sell and bring greater value to our customers. ASR has a global reach while CapitaStar has around 1.1 million members in Singapore, and we could potentially extend this partnership to the over 11 million CapitaStar members in China. CapitaStar members can easily exchange for ASR points via the CapitaStar app and ASR members can do so via our website."
- Ms Tan Bee Leng, Managing Director, Brand & Marketing, The Ascott Limited
Ms Tan said: “ASR is a key pillar for Ascott to grow new customers and deepen our relationship with existing customers. Since its launch in April last year, ASR membership has increased exponentially, and we will continue to seek opportunities to reward ASR members with more privileges. We are also seeing increasing interest from business partners to leverage ASR’s extensive reach worldwide. By expanding our outreach to other hospitality groups, banks, airlines, professional associations and other potential partners, it will enable us to further grow our base of loyal customers. We thank ASR members for their support and welcome new ASR members to discover and enjoy the comforts of home, space and privacy at our properties worldwide.”
Singapore, 21 November 2019 – Ascott Residence Trust (Ascott Reit) will join City Developments Limited (CDL) and CapitaLand Limited (CapitaLand) to redevelop the Liang Court site11 into an integrated development2. Ascott Reit has signed a put and call option agreement with CDL to divest 15,170 square metres (sq m) of the site’s gross floor area (GFA) for Somerset Liang Court Singapore for S$163.3 million3. With net proceeds from the divestment, Ascott Reit will redevelop the retained GFA of 13,034 sq m into a new Somerset serviced residence with a hotel licence. The land’s lease tenure will be refreshed from 57 years to 99 years. Upon completion, the estimated project development expenditure of the new property is approximately S$300 million4.
CapitaStar-ASR Points Exchange
ASR members, who are also CapitaStar members in Singapore, can now exchange their ASR points for CapitaStar STAR$®. CapitaStar members are also able to exchange their CapitaStar STAR$® to ASR points. STAR$® can be used to exchange for eCapitaVouchers and exclusive shopping and dining rewards on the CapitaStar mobile app across 17 participating CapitaLand malls in Singapore. ASR members can also look forward to using their eCapitaVouchers as a payment mode when they shop or order food deliveries online on eCapitaMall2 and Capita3Eats3 in 4Q 2020. CapitaStar members in its new by-invite only Raffles Prestige tier can also receive complimentary ASR status upgrade to Platinum status and a 25% discount voucher for use at ASR participating serviced residences and hotels.
ASR offers members full flexibility to earn and redeem points, with no blackout date restrictions, at its participating serviced residences and hotels in over 80 cities and more than 30 countries. For more information on ASR partner offers, please log in and visit www.the-ascott.com/en/member/partner.html.
'Ascott Star Rewards Elite Status Match'
Ascott’s new ‘Ascott Star Rewards Elite Status Match’ programme aims to reward ASR members and accelerate their progress to higher ASR membership tiers. Existing ASR members or new members who are able to show proof of an elite membership status in a loyalty programme with other hospitality groups and a stay with these other groups within the last 18 months will enjoy a matching elite membership status of either Silver, Gold or Platinum status with ASR.
For example, a Silver member with other hospitality groups can directly enjoy a Silver status with ASR, instead of having to start from the entry ASR membership tier of Classic and spending S$1,000 to get to Silver status.
Relevant loyalty programmes by other airlines or online travel booking sites may also be considered for status matching. A Platinum ASR member can receive a host of perks such as 60% bonus ASR points with each qualifying stay, a 40% discount e-voucher for their birthday, complimentary room upgrades, airport transfers in the Middle East, breakfast in Europe and more. The elevated membership status and its privileges will be valid for a year. The newly minted ASR members will be required to meet the minimum spend to retain their membership status in the next year.
In addition, Ascott is offering ASR status upgrades and discounts for OCBC cardmembers and Singapore Medical Association (SMA) members. Through a new promotion, ASR members will receive bonus points for domestic stays at its properties and for referring others to sign up for the complimentary ASR membership.
ASR benefits for OCBC Bank credit cardmembers and Singapore Medical Association members
Global credit cardmembers of OCBC Bank as well as SMA members can receive complimentary ASR status upgrades and discount vouchers for use at ASR participating serviced residences and hotels till 31 December 2021. As part of Ascott’s ongoing campaign to thank and support healthcare heroes in their fight against COVID-19, SMA members can also enjoy up to 40% off Best Flexible Rates at ASR participating properties from now till 31 December 2020. For more information, please visit: www.the-ascott.com/en/member/partner.html.
Receive 2,000 ASR bonus points for local stays and 1,000 more for referrals
To encourage ASR members to rediscover their own countries given the current restrictions on international travel amid COVID-19, ASR members will receive 2,000 bonus points on every night’s stay during their staycations or domestic travels when they stay with an ASR participating property. ASR members can also receive 1,000 more points with every two successful referrals and an additional 1,000 points when their two referrals recommend two other persons each. The promotion is valid for bookings from now till 31 October 2020 and for stays till 30 November 2020. For more information, please visit: www.the-ascott.com/2000points.
At Ascott Orchard Singapore, Ascott Raffles Place Singapore and lyf Funan Singapore, guests who are members of Ascott Star Rewards (ASR) loyalty programme can stay three nights for the price of two. The offer at Ascott Orchard Singapore starts from S$201++ per night for a studio executive which comes with breakfast for two persons and a complimentary one-entry parking coupon. For Ascott Raffles Place Singapore, rates start from S$221++ per night and include complimentary breakfast for two persons. A three-night stay at lyf Funan Singapore’s ‘One of a Kind’ studio is only S$380 nett and guests will also receive a S$30 CapitaVoucher and a complimentary one-entry parking coupon. For more information, please visit https://www.the-ascott.com/en/offers/stay-3-pay-2.html.
Families can book a ‘Singapoliday’ at Ascott Orchard Singapore or Ascott Raffles Place Singapore from S$225++ per night, which is 25% off Best Flexible Rates, and receive tickets to the Jurong Bird Park or Singapore Zoo respectively. The package also includes complimentary breakfast for two persons. For more information, please visit https://www.the-ascott.com/en/offers/a-family-singapoliday-package.html.
The Ultimate Local Vacation Package offers ASR members a special rate from S$108++ per night for its ‘One of a Kind’ studio, with complimentary perks such as late check-out. lyf Funan Singapore has also partnered with various merchants at Funan to offer exclusive discounts and activities for guests, which include up to 25% dining discounts, 20% off indoor rock climbing and complimentary one-month membership of electric car-sharing services. For more information, please visit https://www.lyfbyascott.com/en/offers/the-ultimate-local-vacation.html.
Designed for the gram, the Perfect Instacation Package offers ASR members a special deal at just S$190++ per night in its ‘One of a Kind’ studio. The package comes with a fun-filled guided tour (for two persons) conducted by Tribe Tours. Guests can look forward to visits and funky photo opportunities around the Bugis area. Children under the age of six can join the tour for free. For more information, please visit: https://www.lyfbyascott.com/en/offers/the-perfect-instacation-at-lyf-funan-singapore.html.