Event Details
Presented by HIDDEN, A Study in Red: The Official Sherlock Experience is an immersive mystery experience set across Bugis Street, Bugis+ and Bugis Junction. Officially licensed by the Conan Doyle Estate, it marks the world premiere of an officially licensed real-world Sherlock Holmes experience.

Players begin their first day at 221B Consultants, a fictional detective agency inspired by Sherlock Holmes’ famous Baker Street address. Working in teams of up to five, they will follow Sherlock’s lead through Bugis Town, examine crime scenes, uncover hidden evidence through augmented reality, explore immersive 360-degree environments, and piece together clues from characters in the Sherlock Holmes universe.

The experience combines physical sets, digital storytelling and Bugis’ lesser-known history, including heritage panels at Bugis Junction, a staged crime scene at Bugis Street Market, and the official Sherlock Experience shop at Bugis Street, styled as 221B Bugis Street.

Gather your fellow detectives, report to 221B Bugis Street, and prepare to follow the evidence. The game is afoot.