Products and Services
, Sports & Activewear
Calvin Klein launches new Calvin Klein multi-brand lifestyle store at Raffles City Shopping Centre. The new space unveils a new design concept that brings together the different product lines in one space, housing Calvin Klein Jeans, Calvin Klein Performance, and Calvin Klein Underwear all together for a one-stop retail experience.
The new store interior communicates the brand’s minimal, modern aesthetics with a fresh addition of colour and lightings, curated to enhance the consumer retail experience. New highlight areas with cobalt rectangular rugs are strategically placed at specific sections of the store to draw attention to key products while the brand logo and campaign imagery serve as clear product navigators that guide consumers around the space with ease. The store incorporates unique lighting displays that come in the form of energy-saving LED light bulbs. Used to frame and illuminate the shopfront and service desk, the lighting creates an inviting ambience and speaks to the brand’s commitment towards sustainability.
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