12 years since its inception, ELOHIM by Sabrina Goh has launched into its next phase recast simply as SABRINAGOH, a bold new confident expression and imprint with an accompanying monogram to incorporate the brand’s founding ethos.

Since 2009, SABRINAGOH has grown from a small 1-rack consignment space in a multi-label store to having its own standalone flagship and being stocked internationally at landmark department stores in major cities such as New York, Washington DC, Utah and in Japan.

Drawing inspiration from the ‘divine creator’, the original spirit of ELOHIM is enfolded into the geometric features and connectedness of its enduring brand mark. Designed by Winnie Wu of award-winning studiokaleido, it retains the minimalist and structural qualities associated with the brand.

SABRINAGOH continues to elevate the creative values of interplay between menswear and womenswear, conscious detailing and innovative exploration. Presenting an unfolding narrative in its years-long trajectory, the label has constantly danced between a pure, minimalist outlook and covert, playful subversion. Each collection is a meditation on a given theme, across an array of topics from the seasons to textiles, aesthetics, craft, patterns and architecture.