In 1973, Mr Paulus Lee founded “SunSang” and an ivory factory
in Hong Kong. Leveraging its fashionable designs and exquisite
carving craftsmanship, SunSang quickly opened its own specialty
stores in Japan and the United States. However, in the mid-1970s,
the international restrictions on ivory trade posed a major challenge
to the industry, forcing SunSang to undergo a transformation.
The Company promptly shifted its focus from ivory carving to the
production of gem-set jewellery, successfully reinventing itself as a
specialist in the manufacture of gemstone and 18K gold jewellery.
In 1973, Mr Paulus Lee founded “SunSang” and an ivory factory
in Hong Kong. Leveraging its fashionable designs and exquisite
carving craftsmanship, SunSang quickly opened its own specialty
stores in Japan and the United States. However, in the mid-1970s,
the international restrictions on ivory trade posed a major challenge
to the industry, forcing SunSang to undergo a transformation.
The Company promptly shifted its focus from ivory carving to the
production of gem-set jewellery, successfully reinventing itself as a
specialist in the manufacture of gemstone and 18K gold jewellery.