When it comes to beauty, Fresh’s approach is an alchemistic one, combining innovative natural ingredients, time-honored rituals, and modern science offering a sensorial experience with undeniable results that are completely unique to Fresh.

From its early days as an apothecary store in Boston, curating upscale, natural beauty products from around the world, Fresh is now a globally recognised brand, with products ranging from skincare, fragrances, and makeup, to haircare as well as body care. 

Using natural ingredients with nourishing properties, Fresh skin care transforms everyday routine into sensorial rituals that are as indulgent as they are effective. Popular products such as Fresh’s Soy Face Cleanser and Rose Face Mask, have found their way into many women’s skincare routine.  

Fresh currently has 15 outlets across shopping malls in Singapore such as Raffles City Shopping Centre, Great World City and Westgate. 

This store accepts

  • CapitaCard
  • eCapitaVoucher
  • DBS (Instant STAR$®️ Earn)



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