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Since 1983, Kele has been crafting Singapore’s finest traditional pineapple tarts from a treasured family recipe, preserving a beloved tradition while sharing the nation’s rich food heritage and craftsmanship with the world.
Deeply rooted in Singapore’s culture, pineapple tarts are cherished as a symbol of prosperity and good fortune, making them a meaningful gift for celebrations, loved ones and visitors seeking a taste of Singapore.
Today, more than 30 million Kele pineapple tarts have been enjoyed by locals and visitors from around the world. Each tart is carefully crafted with melt-in-the-mouth buttery pastry and premium pineapple paste, delivering the signature taste that has defined Kele for generations.
With our distinctive heritage, iconic gifting appeal and commitment to quality, Kele is recognised by the National Heritage Board as a Singapore Heritage Brand, proudly bringing Singapore’s food heritage and culture to the world.
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https://www.kele.sg/
Since 1983, Kele has been crafting Singapore’s finest traditional pineapple tarts from a treasured family recipe, preserving a beloved tradition while sharing the nation’s rich food heritage and craftsmanship with the world.
Deeply rooted in Singapore’s culture, pineapple tarts are cherished as a symbol of prosperity and good fortune, making them a meaningful gift for celebrations, loved ones and visitors seeking a taste of Singapore.
Today, more than 30 million Kele pineapple tarts have been enjoyed by locals and visitors from around the world. Each tart is carefully crafted with melt-in-the-mouth buttery pastry and premium pineapple paste, delivering the signature taste that has defined Kele for generations.
With our distinctive heritage, iconic gifting appeal and commitment to quality, Kele is recognised by the National Heritage Board as a Singapore Heritage Brand, proudly bringing Singapore’s food heritage and culture to the world.
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